Private Fleet

Private Fleet, new car buying broker in Australia

Private Fleet is an independent Australian company that acts as a car buying agent on behalf of the buyer, not the dealer. Founded in 1999, it operates nationwide and presents itself as the country's leading car buying service. Its activity spans from vehicle selection to price negotiation, finance, insurance and delivery.

A tender process among dealerships

The working method is based on a tender: once the customer chooses make, model and equipment, the company invites the fleet departments of its network of more than 1,200 accredited dealerships across Australia to compete for the deal. According to the company, this system avoids direct negotiation and allows for more competitive offers. The vehicle is delivered to the buyer's home.

Client profile and buying power

Private Fleet serves individuals, families, small businesses and commercial fleets. The company states it has an annual purchase volume of more than 5,000 new vehicles, which allows it to access fleet discounts that, according to its presentation, are not available to the general public. It describes itself as Australian-owned and independent.

Advice and complementary services

The service includes independent advice on makes, models and equipment, with attention to aspects such as build quality, resale value and technical specifications. The company also manages the valuation of the used vehicle as part of the payment, finance and insurance. Private Fleet Finance Pty Ltd acts as a credit representative of COG Aggregation Pty Ltd, with Australian credit licence no. 389527.

Protection products and accessories

The company sells a range of aftermarket products for the new vehicle, including window tinting, ceramic paint coatings and dashcams.

Membership and member benefits

Buying through Private Fleet includes a lifetime membership, extendable to family and friends, with access to the company's benefits and NRMA BLUE discounts on fuel, dining, insurance, travel, accommodation and experiences. The company describes its service as a concierge service that continues after the purchase.

Corporate details

Private Fleet Group Pty Ltd operates under New South Wales motor dealer licence MDL 097 292 and ABN 92 680 621 309. The company states that vehicles are supplied through authorised dealerships in its national network and that delivery times are indicative, subject to stock availability and transport scheduling.

Location and contact

Level 2, 9 Help Street Chatswood NSW 2067 · Email: admin@privatefleet.com.au