Selfawear

Selfawear, clothing with a message from Burleigh Heads

Selfawear is an online clothing and accessories store that presents itself as more than just a clothing brand: according to its own story, each garment is meant to work as a statement of personal expression and as a starting point for meaningful conversations. The company claims to have built a community of more than 200,000 satisfied customers and defines itself as a movement of kindness and positive transformation.

The business operates exclusively through its online store and ships its orders from a warehouse in Burleigh Heads, on Australia's Gold Coast. The company describes that preparation and packing process as a task done "with love," and maintains that the energy of the coastal area is reflected in every shipment.

Catalog of clothing and accessories

The offering is organized into several product families. In clothing, the catalog includes classic-cut T-shirts, long sleeve and V-neck styles, sweatshirts with and without hoods, winter outerwear, and activewear consisting of sports bras, leggings, and bike shorts. There is also a specific line for pets with T-shirts and bandanas.

The accessories and wellness section brings together bracelets — including cuff and rope styles — necklaces with charms and pendants, rings, including anxiety rings and reminder rings, pins, caps, socks, tote bags, mirror stickers and car stickers, hair accessories, wellness slides, yoga mats, grounding essentials, 1 and 2 liter water bottles, insulated bottles, and greeting cards.

Themed collections and audiences

The store structures part of its range into collections with a specific focus: Be Kind, Environmental, Cat Lovers, Dog Lovers, Halloween, Christmas, Favourites, Valentines, Easter, and Midlife & Menopause. It also groups products by shopper interest, with categories such as Animal Lovers, Compassionate Caregivers, Humour & Fun, Kindness & Positivity, Nature & Adventure, and Teacher Life.

The company also maintains collaborations with other organizations. The site mentions a joint collection with Currumbin Wildlife and another with Awake Academy, presented as product lines developed alongside those partners.

Stated mission and brand approach

The mission the company makes public consists of creating inspiring clothing and items that spark acts of kindness, positivity, and personal reflection, with the stated goal of fostering an optimistic mindset in its community. The brand maintains that the way we think shapes the world around us and that its products are designed to connect with the user on a personal level.

Sales, shipping, and support

The site shows seasonal promotions, such as up to 80% off storewide during an end-of-financial-year campaign, with prices as marked and no code needed. The company offers free shipping over $100 and operates with a primary currency in Australian dollars, although the currency selector allows shopping in other currencies and regions.

Customer support is handled by email. The published online support hours are Monday to Friday from 8:00 to 16:00, with Saturday and Sunday closed. The company also has a wholesale sales program and an FAQ section with information on sizing, returns and exchanges, privacy policies, shipping, and terms of service.

Location and contact

Burleigh Heads, QLD · Email: support@selfawear.com.au · Hours: Monday to Friday 8:00 to 16:00; Saturday and Sunday closed