The Nashie

The Nashie: button-up swim shirts with UPF50+ protection

The Nashie is an Australian brand that sells relaxed-fit swim shirts with a collar and buttons, presented as an alternative to tight rash guard shirts. The company describes itself as Australian-owned and states that its product is "the original and only Nashie™ on the market." Its business is conducted through its online store.

The product: swim shirts and shorts

The main catalogue consists of Nashie shirts, available in short-sleeve and long-sleeve versions, with UPF50+ protection and quick-drying fabric. The brand states that the fabric is treated to resist chlorine and salt water, that the shirts do not require ironing and that they absorb sweat. The buttons allow the garment to be opened or closed to regulate ventilation. The UPF50+ protection is presented as capable of blocking 98% of UV rays.

The shirt range includes colours such as navy blue, olive green, slate grey, black, chocolate brown, beige, burnt orange, blue striped, light blue striped, brown and white stripes, classic white, French blue, dusty pink and palm prints in blue and black. Some models have their own names such as Noosa, Regatta, Portsea or Board Meeting. Available sizes range from S to 6XL on several models, with chest and waist equivalences published in the size guide.

The brand also sells Nashie swim shorts in navy blue, olive green and palm prints, with sizes combining letter and waist measurement in inches (from S/30-31" to XXXL/40-41"). The offer is completed by a beige Nashie cap with UPF50+ protection and quick drying.

Audience and intended use

The site segments part of the catalogue by gender, with men's and women's sections, as well as a long-sleeve category, swim shorts and accessories. The messaging emphasises the idea of going from the water to the restaurant or bar without changing clothes, thanks to the quick drying. The company also mentions that the shirt works well for playing golf.

Shipping, returns and care

Orders are shipped from the company's warehouse in Brisbane, with same-day preparation. According to the store's information, shirts usually arrive within 2 to 8 business days. The company offers 30-day returns and an instant return system: the customer can receive the exchange item without waiting to send the original, by means of a deposit.

Care instructions refer to the inner label of each garment. In summary, the brand indicates machine washing in cold or warm water up to 30 °C, tumble drying on low heat, and avoiding bleach and dry cleaning.

Customer reviews

The store displays customer ratings on product pages. Some models accumulate hundreds of reviews, such as the navy blue Nashie with 979, the olive green with 606 or the slate grey with 544. Other references, such as the women's dusty pink Nashie, have 24 reviews. Most of the listed products show ratings around 4.8 or 4.9 out of 5.