Bonza Business & Franchise Sales

Bonza Business & Franchise Sales: specialist brokerage for Australian small businesses

Bonza Business & Franchise Sales presents itself as a licensed brokerage with a team structure dedicated to selling small businesses in Australia. Its activity focuses on business owners such as beauty salons, mechanics, pilates studios or electrical businesses, offering them a streamlined process to sell with confidence and speed. The firm describes itself as a specialist in small business and franchise sales, with a full-service model and fees that, according to its own presentation, are lower than those of traditional brokers.

A commission model designed for small businesses

The company charges a 4% commission with a minimum of $4,000, compared to what it describes as typical traditional broker fees of 8% to 12% with minimums around $15,000. Bonza states that its clients have saved more than $10 million in commissions, with an average saving of $25,300 per client. The website includes a calculator to estimate savings based on the sale price and mentions examples such as a CBD cafe, a hairdressing salon, an established franchise or a fully equipped gym.

Sales process and support

Bonza's method begins with an initial 30-minute conversation to understand the seller's goals, the right timing and costs. It then provides a free appraisal based on current market demand, with more than 100 buyer enquiries daily according to the firm. When the seller is ready, it prepares the listing and takes the business to market through two short questionnaires. Finally, it manages buyer enquiries, negotiations and settlement through to payment.

The company highlights several operational commitments: confidentiality in every sale, access to a network of more than 50,000 motivated buyers, response to all buyer enquiries within one hour and active follow-up every two to three days. It also offers a 90-day performance guarantee: if no genuine buyer interest has been registered within that period, it reinvests more in the campaign at no additional cost. On legal matters, most sellers use its legal partners, who offer tailored, lower-priced services for Bonza clients; for straightforward deals, a free basic contract is also available.

Results and industry recognition

Bonza claims to have sold more than 900 businesses. On its corporate blog it reports that broker Simon Schroder was named AIBB Deal Maker of the Year 2026 at the Australian Institute of Business Brokers national conference held in Cairns. The firm also publishes seller success stories, such as the sale of a beauty salon with a saving of $42,600, the sale of an accounting business with a saving of $29,200 and the sale of an e-commerce business with a saving of $11,000.

Team and presence in Australia

The company describes itself as a licensed brokerage with a team structure, with decades of combined experience among its brokers. They are backed by specialist marketing and onboarding teams, allowing them to focus on client service and on taking deals through to settlement. Bonza operates from several locations in Australia: Brisbane, Sydney, Melbourne and Perth, each with its own contact phone number. The firm serves small business sellers across the country.

Offices and locations

QLD office: Level 14, Suite 204/167 Eagle St, Brisbane City QLD 4000 · Phone: 07 2112 3917

NSW office: S3 Level 8, 84 Pitt Street, Sydney NSW 2000 · Phone: 02 7255 3147

VIC office: 159 Burwood Rd, Hawthorn VIC 3122 · Phone: 03 7036 0658

WA office: Level 3, 1060 Hay Street, West Perth WA 6005 · Phone: 08 6186 9073