SNS Nails Australia

SNS Nails Australia: original dip powder and manicure products

SNS Nails Australia is the online store for the SNS dip powder system in the Australian market. Its catalogue is organised around dipping powders, bases and sealers, gels and polishes, starter kits and manicure accessories. The company presents itself as the creator of the original dip powder system, an innovation that, according to its account, it introduced more than thirty years ago.

The dip powder system and the SNS formula

The core product is dip powder, a type of coloured powder mixture that is applied to the nail in layers, similar to acrylic, until the desired number of layers is reached. The company maintains that its formula includes five essential vitamins — D, E, B5, D3 and calcium — to nourish and strengthen the nail bed, as well as benzoyl peroxide, which the company says eliminates bacteria and helps prevent contamination and infections. The company describes the system as an alternative with a lower chemical load than other nail products, with virtually no odour, lightweight, durable and easy to remove by soaking. It also notes that it is suitable for people with a habit of biting or picking at their nails.

Ranges and colour collections

The colour range is structured into several lines. The Gelous Colours range, presented as the first and finest of the original system, is sold in 1 oz and 1.5 oz formats, with collections spanning from numbering #001 to #400 and themed series such as Autumn Collection, Aspen Nights, Bridal Collection, Bare to Dare, Blooming Meadow, Best of Spring, Birds of Paradise, Cozy Chalet, Candy Sprinkles, Cleopatra, Diva, Dreamscape, Designer, Easter, Enchanted Evening, Fairytale, Glow in the Dark, Holiday, Holidazzle, Happy Honeymoon, Harvest Moon, Indian Summer, Lumi Glam, C'est la Vie, Matte, Nude, Nude of Spring, Napa Valley, Summer, Summer Getaway, Satin & Lace, Spring, Say Yes and Winter Wonderland. In addition to the collections, the store allows filtering by colour: black, blue, brown, gold, green, grey, nude, orange, pink, purple, red, silver, white and yellow.

Bases, sealers and gels

The catalogue distinguishes two lines of bases and sealers: the Classic range, aimed at stronger and healthier nails, and the SenShine range, designed for sensitive skin and eyes with a gentler application. The gels and polishes section includes 2-in-1 products that combine Gelstar and nail lacquer, bases and top coats such as SNS Vitamin Gel Basecoat, Glossy Super Shine Topcoat and Matte UV Gel Topcoat, as well as the Gelstar Healthy Basecoat line. The company also sells builder gel, builder gel in a bottle (BIAB) and Luxe Sculpt Clear Builder Gel.

Kits, tools and other products

For those just starting out, the store offers the Dipping Powder Starter Kit 1, intended for pink, white, French and natural manicures, and the Dipping Powder Starter Kit 2, for Gelous colours. The catalogue is completed with pink, white and clear powders, nail tools and accessories, and a nail lacquer collection. Among the highlighted new arrivals are Luxe Sculpt Soak Off Builder Gel Clear in a 50 g jar, formulated without HEMA, and the 24-colour Builder Gel in a Bottle (BIAB) set, free from HEMA and TPO, also available in individual shades such as #01 Clear, #02 and #03.

Shipping, returns and payment methods

The store states free shipping in Australia for orders over $150 and easy returns within 30 days. It accepts payments with Visa, Mastercard, Afterpay, PayPal and Zip. The site includes a subscription programme with a $10 discount on the first order over $99.

Manufacturing and product philosophy

The company states that its products are manufactured in the United States and that it has its own quality control laboratory to guarantee the precision and quality of the pigments. It declares itself cruelty-free and suitable for vegans. The business targets both manicure professionals looking to create designs for their clients and individual users who do their nails regularly.