Private Blends

Private Blends, online perfumery with over 3,000 lines

Private Blends is an Australian online store dedicated to selling fragrances. Its catalogue brings together over 3,000 lines in stock and is organised into three main families: Arabian, niche and designer perfumes. The company presents itself as Australia's largest selection of fragrances, a claim that comes from its own commercial communications.

The site operates with an Australian domain and prices in Australian dollars (AUD), with free shipping on orders over $100. The store states that its customer ratings reach a score of 5.0 based on more than 200,000 shoppers.

Arabian brand catalogue

The Arabian perfumery offering includes names such as Lattafa, French Avenue & Fragrance World, Maison Al Hambra, Ahmed Al Magribi, Swiss Arabian, Rasasi, Mykonos, Arabiyat Prestige, Khadlaj, Rayhaan, Assaf, Laverne, IBRAQ, Ezz al Oud, Paris Corner, Gissah, Arabian Oud, Al Haramain, Afnan, Emarati Perfumes, Reef, Ard Al Zaafaran, Armaf and Al Majed Oud.

Niche and designer brands

In the niche segment are Parfums De Marly, Initio Parfums Prives, Stephane Humbert Lucas, Mancera, Montale, Ex Nihilo, Sospiro, Nishane, Borntostandout, Xerjoff, Amouage, Roja, Giorgio Armani, Memo Paris, Alexandre J, Boadicea and Unique eluxury. The store also sells a section of designer house inspirations such as Louis Vuitton, YSL, Tom Ford, Kayali, Parfums de Marly, Creed, Jean Paul Gaultier, Giorgio Armani, By Kilian, Initio, Dior, Bond No 9, Gucci and Amouage.

Other categories and store services

As well as perfumes, the catalogue includes fragrance oils, body mists and deodorants. The store has sections for new arrivals, back in stock, flash sales and best sellers, and offers a free sample with every order over $60. The site states that order processing takes four to five business days.

Sales and customer service

The company operates a network of physical locations, as the site includes a specific store locations section. Purchases are made in Australian dollars and the catalogue is shown with international shipping to numerous countries.