MECCA Brands

MECCA Brands, Australian prestige beauty retailer

MECCA Brands is a beauty retail company with a presence in Australia and Aotearoa (New Zealand). Founded in 1997, the company presents itself as Australia's largest prestige beauty retailer, under the leadership of its founder, Jo Horgan. Its activity focuses on the sale of makeup, skincare, fragrance, and hair and body products, with an offering spanning more than 200 brands.

Product and brand catalogue

MECCA's assortment includes categories such as makeup (face, cheeks, eyes, lips, nails, and accessories), skincare (cleansers, serums, masks, sunscreens, moisturisers, and eye contour treatments), fragrance (personal perfumes, home and body fragrances), haircare (shampoos, conditioners, treatments, and styling tools), body care (cleansing, moisturising, sun protection, and self-tanners), wellness (sleep, calm, supplements, and sexual health), and a dedicated men's section. The store also offers limited editions, new arrivals, gift sets, gift cards, and advent calendars. Among the featured brands shown on the site are Fara Homidi Beauty, rhode, Allies of Skin, and SEBASTIAN PROFESSIONAL.

Services and shopping experience

MECCA complements its commercial offering with services such as the MECCA Skin Clinic and the option to book appointments. The company states that it offers free shipping on orders over $25 and free returns, as well as complimentary samples. The Beauty Loop loyalty program rewards customers, and the website allows users to manage wishlists, accounts, and online orders. The company also has a mobile app for iOS and Android.

Presence and commitment

With more than 25 years of history, MECCA serves more than four million customers. The company declares its commitment to being an ally and working in solidarity with Australia's First Nations peoples, recognising their connection to the land. It also drives initiatives such as M-POWER, which invests in girls' creative futures, and M-PACT, focused on social and environmental action. The company operates a network of stores in Australia and New Zealand, with a flagship location at MECCA Bourke Street, and offers a store locator on its website.