MooGoo

MooGoo, Australian natural cosmetics for skin and scalp

MooGoo is an Australian brand of skin and hair care products that presents itself as cruelty-free and suitable for the whole family. Its catalogue is organised around specific skin problems and product composition, with formulas the company describes as natural and with recyclable packaging.

Product lines

The range covers facial, hair, body, dental and baby and child care. Featured categories include facial serums and oils, the Flake Free range, dental care, Milk Wash, lip balms, moisturisers and refill pouches. The brand also sells sunscreens, tanning products and a pet care line.

Skin and scalp problems

The catalogue addresses conditions such as acne and blemishes, ageing, cradle cap, dry and dehydrated skin, eczema, psoriasis and dermatitis, keratosis pilaris, oncology care, rosacea, seborrhoeic dermatitis, sensitive skin and topical steroid withdrawal. For hair and scalp it includes anti-dandruff shampoos and conditioners, seborrhoeic dermatitis treatment, nit and lice care, baby shampoo and scalp repair cream.

Featured products

Among the bestsellers shown in the shop are the Pink Flake Free anti-dandruff shampoo and conditioner 500 ml, Milk shampoo, Milk Wash, Cream conditioner, scalp repair cream 120 g, creamy hydrating face cleanser 250 ml, Peppermint Moothpaste fluoride-free toothpaste 100 g, peptide anti-ageing serum with Argireline 25 ml and night restoration cream 75 g. The brand also offers a 3-in-1 peptide eye serum, reusable under-eye patches and a fluoride-free dental duo.

Dental and child care

The dental line includes fluoride-free toothpaste with hydroxyapatite and arginine in variants such as mint, watermelon and mint, and a sensitive version, as well as mouthwash. For children it sells fluoride-free toothpastes in flavours such as strawberries and cream, vanilla, watermelon and blueberry, and a kids toothpaste developed with The Wiggles. In the baby and child range there is tear-free gentle shampoo, scalp repair cream, cradle cap cream and shampoo, eczema cream and moisturisers.

Brand approach and values

The company presents itself as Australian, with national manufacturing and ownership, and states that its products are dermatologically tested, fragrance-free in certain references and suitable for vegans in part of its catalogue. It has a free recycling programme and a loyalty programme. The brand publishes informative content on its blog, product life guides and quizzes to help choose moisturisers and facial and body care products.

International presence and community

MooGoo operates in Australia, New Zealand, the United Kingdom, Ireland, Europe, the United States, Canada and Malaysia, according to the region options shown on its site. The company maintains a loyalty programme, a space for customer reviews and questions and a creator community. It also supports initiatives such as the Prevent RHD project and a postgraduate scholarship in oncology nursing.