Ela & Earth

Ela & Earth, an Australian brand of bags and everyday essentials

Ela & Earth presents itself as an Australian lifestyle brand dedicated to creating functional, thoughtfully designed pieces for daily use. Its catalogue spans bags, travel accessories, drinkware and lunchware, with a focus on design that supports work, commuting and leisure routines.

Bags for work, travel and the gym

The bag range is organised by activity and size. The store allows filtering by use —work, travel, gym and parenthood— and by device capacity, with options that fit everything from an iPad to 13, 14, 15 and 16-inch laptops. Available formats include tote bags, slouch bags, travel bags, backpacks, crossbody bags, lunch bucket bags and water bottle bags, as well as replacements.

The featured collections are Odyssey and Arden. Odyssey includes insulated backpacks in small and large sizes, insulated tote bags in medium and large sizes, insulated slouch bags, toiletries bags —also in a hanging version— and small pouches. The Arden collection includes, among others, the insulated slouch bag.

Travel items and accessories

Within the travel section, carry-on and travel bags, toiletries bags, travel wallets and packing cubes are sold. Accessories include card and coin wallets, pouches, hats and eye masks.

Eat and drink

The eat section brings together lunch boxes, nesting containers, lunch cooler bags, kids lunch bags, reusable cutlery and lunchware accessories. In drink, 1-litre and 550 ml water bottles, insulated tumblers and drinkware accessories are offered. The brand also sells sets that combine bags, travel items and eat and drink pieces.

Shopping and customer care

The online store organises the catalogue by category, size, colour and activity, and includes sections for new arrivals, back in stock, best sellers and almost perfect items. The colours available in the catalogue are black with gold, black with gunmetal, caramel, chocolate, shiraz and oyster. The company offers free shipping in Australia on orders over $150, according to the website's promotional message, and operates in Australian dollars, with an option for New Zealand currency. It has sections for contact, shipping and delivery, returns, parcel protection, promotional terms, privacy, terms of service, FAQs, gift cards and corporate gifting.