South Australia Tourism

South Australia Tourism: tourism promotion for South Australia

South Australia Tourism is the official tourism promotion body for South Australia. Its website, southaustralia.com, serves as a platform for information and trip planning for those who wish to visit the region, with special attention to the US market through the campaign "The Artisan Australia is South Australia".

Regions and destinations promoted

The portal organises its tourism offering around a series of regions: Adelaide, Adelaide Hills, Barossa, Clare Valley, Eyre Peninsula, Fleurieu Peninsula, Flinders Ranges and Outback, Kangaroo Island, Limestone Coast, Murray River Lakes and Coorong, Riverland and Yorke Peninsula. It also has a specific section dedicated to wine regions, including Barossa, Adelaide Hills, Clare Valley, McLaren Vale, Coonawarra, Riverland, Langhorne Creek, Kangaroo Island and Eden Valley.

Activities and experiences

The website groups activities into categories such as Aboriginal cultural experiences, arts and culture, attractions, bird watching, events, family and kids, food and drink, golf, nature and outdoor, road trips, shopping and markets, tours and experiences, water activities, wildlife and wineries. It also offers a trip planner, personalised recommendations and a mobile app for exploring South Australia.

Accommodation and planning

The site allows you to search for accommodation by type: beachfront luxury, winery, farm and station stays, pet friendly, hotels in Adelaide, cabins and retreats, houseboats, and caravan and camping. It also includes sections on itineraries, stories and guides, holiday deals and offers, and seasonal travel (winter, spring, summer, autumn and Christmas). For planning, it offers information on getting here and around, flights to Adelaide, car hire, brochures and visitor guides, visitor information centres, sustainability, accessibility, visas, customs and quarantine, weather and alerts, and health and safety.

Featured events

The events calendar includes the National Pharmacies Christmas Pageant, cricket in Adelaide, the Santos Tour Down Under, LIV Golf Adelaide, AFL Gather Round, Tasting Australia presented by Journey Beyond and the Rugby World Cup 2027. The site also shows a "what to do this month" section and a search for open and nearby events.

Packages and partner operators

The campaign for the US market promotes holiday packages and airline deals with operators such as Goway, Travel Answers Group, Down Under Endeavours and South Australia Experts. It mentions experiences that combine Adelaide, the Barossa and McLaren Vale wine regions, the wildlife of Kangaroo Island and the landscapes of the Flinders Ranges. It also highlights the direct connection to Adelaide with United Airlines.

Natural and cultural attractions

The portal reviews attractions such as Anna Creek Painted Hills, Little Blue Lake, Remarkable Rocks in Flinders Chase National Park, Umpherston Sinkhole/Balumbul, Mount Lofty Botanic Garden, Adelaide Botanic Garden, Blue Lake/Warwar, Kilsby Sinkhole, Tantanoola Caves, Pool of Siloam, Lake Bumbunga, Ikara-Flinders Ranges National Park, Myponga Reservoir Reserve, Cleland National Park, Adelaide Zoo, Raptor Domain, Humpalicious Camel Farm and Echo Farm. It also promotes tours such as Australian Coastal Safaris, See Adelaide & Beyond, The Big Duck Boat Tours, Temptation Sailing, Monarto Safari Park Experiences, River Murray International Dark Sky Reserve Gold Stars Sunset Dinner Tour, Untamed Escapes - Kangaroo Island and Kangaroo Island Ocean Safari.

Practical information and alerts

The site maintains an alert system for algal blooms, bushfires and outback road conditions. It also offers information on sustainability, accessibility and travel requirements, and allows users to subscribe to a newsletter and save favourites in a user profile.