Karma East

Karma East, cotton women's clothing based in Adelaide

Karma East is a women's clothing brand based in Adelaide (Australia) whose catalogue focuses on garments made from cotton and natural fibres. Its offering combines comfort and style, and the company states that production is carried out sustainably and ethically in India.

Garments and catalogue categories

The range is organised into several product families:

• Dresses: short sleeve, long sleeve, maxi, midi, corduroy and cotton, including black and plain styles.
• Tops and blouses: short and long sleeve, cotton and plain, as well as basics.
• Skirts: mid length, long and corduroy.
• Pants: printed, plain, leggings and corduroy.
• Jackets and a basics line.
• Jewellery: silver earrings, silver studs and costume necklaces.

Collections and prints

The catalogue is organised into named collections, including Vintage Folk, Joy, Into the Blue, Peacock Blue, Mango Velvet, Ochre Print, Resonance, Corduroy Clothing, Whisper and The Core Range. The brand also allows products to be browsed by print, with series such as Amethyst, Amla Print Collection and Aspen Print Collection, the latter described as a multi-coloured folk art style floral print on cotton.

Shipping, returns and shopping

The online store offers free shipping in Australia on orders over $150 AUD and a 60-day return period. It has gift cards and an email notification system for new arrivals and offers. The site also features a pre-orders section, FAQs and information pages about shipping and returns.

Ethical production and product presentation

The company states that its range of natural fibres is made sustainably and ethically in India. Several customer reviews on the site highlight that orders arrive packaged in reusable fabric pouches instead of plastic, with compostable outer packaging.

Customer reviews

The site features over 12,700 reviews. The published testimonials praise the speed of shipping, the quality of the cotton, the accuracy of sizing compared with the information provided and the service received, and include repeat purchases of dresses, tops and leggings. Among the customers are shoppers from remote areas of the United States, who mention receiving their orders quickly.

Other services and channels

Karma East has a wholesale enquiry programme, a network of stockists and a journal on its website. The brand also has a customer community and a wishlist system.