Launch Control

Launch Control, a texting platform aimed at real estate investors

Launch Control is a communication platform that combines texting, calling and direct mail in a single system. Its stated focus is real estate investors who measure results by cost per deal rather than by activity metrics. The company presents itself as the platform behind "millions in closed deals" and says it is used by more than 6,000 real estate investors. The site also carries an announcement that Launch Control has been acquired by Smarter Contact.

The product is positioned around compliance, routing and follow-up: the platform handles those tasks while the operator concentrates on closing. Its stated audience is investors who are actively closing deals, work with pipelines rather than one-off blasts, have or are rebuilding a team, and track cost per deal. The site frames the offer for operations spending roughly $3,000 to $7,000 per month on marketing.

Features included in the platform

• Unified inbox that keeps SMS, call and mail conversations visible in one place.
• Spinner technology that generates 84 or more message variations automatically.
• Built-in dialer for warm hand-offs when SMS does not convert.
• Direct mail as a fallback when digital channels do not convert.
• Handling of TCPA, 10DLC and carrier routing.
• Attribution across every channel and every touch.
• Analytics and KPI dashboard, texting automation, push to CRM, custom campaigns and reporting.

Market intelligence and return on text spend

Launch Control 4.0 introduces a market intelligence heatmap intended to show where messages are gaining traction, where replies happen fastest, where competition pressure is rising and where deliverability is strong. The company also offers an ROTS (return-on-text-spend) calculator that estimates real cost per deal in about 60 seconds.

Figures cited on the site for teams running the platform include a $347 cost per deal for SMS, 91.5% deliverability, $30,000 to $50,000 per month in deal revenue for active operators and a 24% increase in deals after CRM integration.

Plans and pricing

The platform is sold through monthly tiers that differ in outbound messages, monthly SMS volume, revenue potential, number of markets, users and skip tracing rates. All tiers include free initial content and unlimited contact uploads.

• Lite — $497 per month: 10,000 outbound messages, 12,500 monthly SMS, $25k+ monthly revenue potential, 1-7 markets, 1 user, skip tracing at $0.13, calls at 300 minutes for $5, provider fees plus $22.
• Core — $797 per month: 20,000 outbound messages, 25,000 monthly SMS, $50k+ monthly revenue potential, 2-7 markets, 1-2 users, skip tracing at $0.12, priority customer support, calls at 300 minutes for $3, provider fees plus $55.
• Pro — $1,497 per month: 50,000 outbound messages, 60,000 monthly SMS, $80k+ monthly revenue potential, 3-7 markets, 2-5 users, skip tracing at $0.10, full-team dedicated success manager, calls at 300 minutes for $2, provider fees plus $85.
• Pro Plus — $2,297 per month: 90,000 monthly SMS, $100k+ monthly revenue potential, 4-7 markets, 3-5 users, skip tracing at $0.10, calls at 300 minutes for $2, provider fees plus $135.
• Enterprise — custom plan: 150,000 to 300,000 monthly SMS, $120k+ monthly revenue potential, 5-7 markets, unlimited users, skip tracing at $0.10, calls at 300 minutes for $2, provider fees plus $185.

The site also mentions a free 7-day trial available by application.

Support, integrations and mobile app

Launch Control states that customers have 24/7 access to a dedicated customer success team, including free one-on-one onboarding calls and ongoing assistance to optimize the text marketing channel. The platform offers developer-friendly integrations with tools such as customer service and review platforms and email marketing. A mobile app for iOS and Android-style devices and browsers is offered for download, allowing texts and calls to be answered from a phone with synchronous conversations between mobile and desktop.

Industries beyond real estate

Although the core offer targets real estate investors, the company says it also works with other sectors, including financial services, education, staffing and recruiting, and social impact organizations, with templates and processes adapted to each industry. It also lists SMS marketing applications for roofing contractors, solar installation contractors, tree service companies and HVAC businesses.

Company details

Launch Control is operated by Launch Labs, LLC, with an address listed at 101 S 12th St #102, Tampa, FL 33602, USA. The site's contact form asks for a valid US phone number.