Bisous

Bisous, an online sunglasses label built around a few signature frames

Bisous is a sunglasses brand that sells its own frames through an online store. The company presents itself as making "the highest quality sunglasses in the world" and describes its approach as pairing a timeless aesthetic with high-quality components. Every pair it sells is polarized and rated UV400, and the product pages state that the lenses block 99% of UVA and UVB rays.

The catalogue is organised into a small number of named families rather than a broad catalogue: RumRunners, Headliners, Waterdogs and The Squares, alongside a "Shop All" entry. The site also lists a separate section called The Club and a page dedicated to design.

The frame collections

The storefront highlights several individual models with their listed prices at the time of writing this profile:

• The Blondes — $189.00
• Copper — $160.00
• The Hannah — $150.00
• The Classic — $160.00, marked as sold out
• Dark 'n Stormy® — $200.00, marked as sold out and described as limited inventory

Headliners are presented as "every woman's favorite pair" and RumRunners as "everyone's favorite pair". The homepage also refers to "tens of thousands of repeat customers", a figure that comes from the brand's own presentation.

Our Club

Bisous frames its membership programme, Our Club, around the problem of losing luxury sunglasses. The company states that when it created Bisous it set out to "solve" sunglasses and that the club completes that mission by addressing loss. The page invites visitors to join the club, but the material available does not detail the conditions, benefits or cost of membership.

Warranty, returns and shipping terms

The brand sets out four commitments on its site:

• Craftsmanship: frames are described as made with high-quality materials for durability without compromising style.
• 30-day money-back guarantee: returns within 30 days for a full refund, with no questions asked.
• Lifetime warranty: covers manufacturing defects.
• UV protection: polarized lenses blocking 99% of UVA and UVB rays.

Shipping is advertised as free, with same-day dispatch for orders placed before 2PM EST. The checkout calculates taxes, discounts and shipping, and the store lists a wide range of payment methods including American Express, Apple Pay, Bancontact, Diners Club, Discover, Google Pay, iDEAL, Wero, Mastercard, Satispay, Shop Pay and Visa.

Customer service and international sales

Bisous states that it provides "the best customer service in the sunglasses industry" and offers several contact channels: a customer service line, a text line described as reaching "a leisure enthusiast", and an email address for its concierge service. The store also operates a country and currency selector covering a long list of international destinations, with the United States and US dollars set as the default region.