Lettuce Grow

Lettuce Grow and its hydroponic Farmstand systems

Lettuce Grow is a US-based company that sells hydroponic growing systems under the Farmstand name, together with live seedlings and a range of accessories. Its catalogue is organised around the idea of growing herbs, greens and vegetables at home, indoors or outdoors, with self-watering and self-fertilizing equipment that the company presents as suitable for beginners and experienced growers alike. The site states that the produce can be harvested in weeks rather than months.

The company describes itself as founded by Zooey Deschanel, identified on the site as cofounder, with the stated aim of letting people experience where their food comes from and the process of growing it themselves.

Farmstand models and their capacity

The range is split into three main formats, each with a defined plant count and price starting point as listed in the catalogue at the time of writing this profile:

• Original Farmstand: the most versatile model, designed for indoor or outdoor use, growing between 18 and 36 plants. The site lists it from $599 and cites more than 1,300 reviews.
• Farmstand Nook: a compact indoor unit built for smaller spaces, growing 20 plants. It is listed from $799 with more than 1,900 reviews.
• Counterstand Set: a countertop format for fresh herbs and greens.

A two-minute quiz is offered to help choose a model and seedling varieties according to climate and growing environment.

Seedlings: live plants instead of seeds

A distinctive part of the offer is that Lettuce Grow ships living, pre-sprouted seedlings rather than seeds or pods. The company argues that this approach produces faster growth and a higher success rate from the start. The catalogue covers more than 200 seasonal varieties, delivered ready to plant and divided into indoor seedlings (greens, herbs and small vegetables for year-round growing) and outdoor seedlings (a wider selection including large vegetables). Named varieties shown on the site include butter lettuce, broccoli, bok choy, mini cucumber, onion, mint, cherry tomato, Thai basil, viola mix, garlic chives, Genovese basil, lunchbox peppers, oregano, cauliflower, chamomile and snow pea. Existing customers can redeem starter seedlings through a dedicated section.

Accessories and support for the growing process

The accessory line is aimed at extending or maintaining the systems. The catalogue lists Glow Rings for indoor use, the Counterstand Set, a dolly for moving the Farmstand, a water-resistant floor mat to catch liquid, a cleaning kit, a Gardena VeggieCut tool for harvesting vegetables, and supplies such as nutrients. Assembly and care guidance is also offered, along with gift cards and same-day delivery on certain items.

Commercial terms highlighted on the site

Lettuce Grow presents a three-year warranty, a risk-free 90-day trial and eligibility for HSA/FSA payment with flex. It also states that its harvests are non-GMO and grown without toxic pesticides, and that the systems are made in the USA. The site reports a 4.95 rating from more than 3,000 reviews and a separate figure of 4.91 from 2,555 reviews, alongside a claim of more than 160,000 growers. These figures correspond to the information available when this profile was written.

Regional availability and content

The site includes a region selector for the US, Canada and the UK. Beyond the shop, it publishes recipes, a journal and a community education programme, and it operates referral and affiliate programmes. Customer support is organised through a help centre covering order status, package protection, warranty, returns and shipping, plus one-to-one sales consultations.