Angelbliss

Angelbliss and its catalogue of bassinets and playpens

Angelbliss is an online baby-products retailer operating from the angelbliss.us domain. Its catalogue is organised around a small number of product families — baby bassinets, baby playpens, baby play mats and a group of additional items — and each product is identified by a model code such as BN02, BN03, BN13, BP05, BG01 or BTS01. The store presents itself as a brand built around child safety, describing attention to materials, safety certifications and design as the basis of its work.

Bassinets: the core of the range

The bassinet line is the most developed part of the catalogue and is split into several models with different functions and price points. The range includes bedside bassinets (BN02, BN06, BN08), rocking bassinets (BN03, BN10), a pack-and-play model (BN11), an electric bassinet (BN13) and a foldable bassinet (BCR08).

• BN13, 3 in 1 Smart Electric Baby Bassinet: described as an auto-rocking bassinet, bedside sleeper and adjustable-height model, with breathable mesh sides. Listed at $299.99.
• BN03, 3 in 1 Baby Rocking Bassinet: listed at $199.99 and offered in dark grey, khaki and green.
• BN08, 3 in 1 Baby Bassinet, Rocking Bassinet: listed at $209.99 in beige, pink, black, grey, khaki, navy blue and green.
• BN11, One-Push Setup Baby Bassinet & Pack and Play: a bedside crib with diaper changer, listed at $169.99 in black, beige and grey.
• BN02, Baby Bedside Portable Bassinet: listed at $189.99 in light grey and pink.

The site also offers a comparison page inviting shoppers to identify which bassinet fits their needs.

Playpens and play mats

The playpen range is represented by the BP05, a foldable and portable playpen measuring 50 by 50 inches, supplied with a canopy and a carry bag and priced at $159.99. In play mats, the catalogue lists the BG01 5 in 1 Baby Play Gym Mat at $79.99 in grey, pink, dark pink, khaki, blue, light blue, green and beige, and the BG03 Baby Playpen Self-Inflating Mat, priced from $55.99. The gym mat is presented in connection with tummy time for babies.

Additional baby products

Beyond sleeping and play equipment, the store lists a baby toilet seat (BTS01), a baby high chair and a portable bottle warmer for travel, the latter described as offering fast heating and precise temperature control and priced at $69.99. The catalogue is grouped editorially into themes such as baby sleep, baby activity, tummy time, baby feeding and baby furniture.

Store policies and purchase conditions

The site states free shipping on orders over $50 and a 30-day risk-free return policy. It also mentions a product registration option, order tracking, a user manual section and an affiliate programme. Payment methods displayed include Visa, Mastercard, American Express, Discover, Diners Club, PayPal, Apple Pay, Google Pay, Shop Pay, Amazon, Venmo and USDC. The store allows shoppers to switch country and region between the United States (USD) and Australia (AUD).

Reviews and brand claims

Product pages display customer review counts, including 211 reviews for the BN02 bassinet, 110 for the BN03, 94 for the BN08, 93 for the BG01 gym mat, 23 for the BG03 mat, 22 for the BN13, 20 for the BN11 and BP05, and 4 for the bottle warmer. The site also states that the brand is the choice of more than two million mothers worldwide, a claim attributed to the company's own presentation. It mentions a charitable contribution of $1.50 per purchase to protect childhood, and publishes a blog with parenting and baby-sleep articles.