PPC Response

PPC Response: paid media consultancy for small and medium businesses

PPC Response is a consultancy that positions itself as a results-driven paid media specialist, working with small and medium-sized businesses to advertise more effectively online. Its stated method is to strengthen a client's Pay Per Click account initially across three phases, an approach the company links to lower click costs, more opportunities and, ultimately, higher profits. The firm describes its strategies as unique and tailored to each client's key metrics, aims, values and commercial objectives.

The three-phase programme

The company frames its core work around a three-phase programme applied at the start of an engagement, aimed at consolidating and regenerating the client's PPC account. The stated outcome of this initial strengthening is an immediate reduction in click costs alongside increased opportunities. The programme appears as a distinct section of the consultancy's offering, separate from the individual advertising channels it manages.

Advertising channels and services

The service range covers the main paid channels used by online retailers and advertisers:

• Google PPC search campaigns, developed and built around the client's business and marketing goals.
• Google Shopping ads, aimed at businesses seeking to drive more sales and revenue through their websites.
• Bing PPC and Shopping.
• Amazon Advertising.
• Retargeting.
• Social media management, including paid social work in which content is created jointly with the client to build connections with potential customers.

The consultancy also lists training among its areas, alongside a team section and client testimonials.

Commercial terms and working principles

PPC Response sets out several operating principles that shape how it charges and contracts with clients. It describes its service as ROI focused, measuring the profitability of PPC for clients rather than stopping at conversions. It presents its approach as fully bespoke, tailoring media strategies to each client's aims and objectives. Fees are fixed and not based on click spend, so increasing ad spend does not change what the consultancy charges. Contracts run month to month, with the client retaining ownership of the data and the account, easy cancellation and no long-term commitment. The company also cites a broad team skill set as a reason clients work with it.

Client feedback cited by the company

Among the testimonials published on its site, PPC Response quotes a managing director and co-owner who reports that cost per click halved and call backs doubled, and who credits the team with directing campaigns to the right audience so the business is not lost in searches. The company presents this as a client recommendation rather than a verified performance figure.

Location and contact

The consultancy operates from Suite 14 at Llay Business Centre on Rackery Lane in Llay, Wrexham, and publishes a single phone number and email address for enquiries. A contact form is also offered for sending messages directly.