Daniel of Windsor

Daniel of Windsor: a family-run department store in Royal Windsor

Daniel of Windsor is an independent department store based in Royal Windsor. According to the company's own account, it was established in 1901 by Walter James Daniel and has remained family-run throughout its history. The store presents itself as a destination for luxury goods drawn from hundreds of premium brands, spread across a broad set of departments rather than a single product category.

The retail offer combines fashion, home and lifestyle lines. Alongside the physical shops, the business runs an online store with the option to collect purchases in-store or have them delivered, and it advertises free UK standard delivery on orders over £50.

Fashion for women, men and children

The clothing departments are organised by audience. Womenswear covers coats and jackets, dresses, shirts and tops, trousers and leggings, shorts and skirts, jumpers and knitwear, lingerie and nightwear, and swimwear and beachwear, with a separate accessories area for bags and handbags, jewellery, purses, sunglasses, hats, scarves and gloves, belts, keyrings and socks. Footwear spans sandals, trainers, boots, smart shoes and slippers.

Menswear follows a similar structure: coats and jackets, jeans and trousers, jumpers and cardigans, shirts, shorts, sweatshirts and hoodies, swimwear, nightwear and underwear, plus bags, belts, hats, wallets, glasses, socks, gloves and scarves. Men's shoes include casual and smart styles, boots, slippers, sandals and wellies. The children's section covers boys' and girls' fashion, children's accessories and swimwear, and includes Start-Rite pre-walkers, casual shoes and school shoes for both boys and girls. A baby and nursery department complements this area.

Brands named in the store's fashion ranges include Barbour, GANT, French Connection, Tommy Hilfiger, BOSS, Hackett, Charles Tyrwhitt, Mos Mosh, Nobody's Child, Brave+True, Elliatt, Emily Lovelock, ORA Pearls, Mayoral, Start-Rite and Loungefly. The men's section also flags exclusive Daniel promotions, such as a Barbour offer and 20% off Hackett.

Home, furniture and the Daniel Everyday collection

The home division is divided into bedroom, kitchen, dining, on-the-go, and home decor and accessories. Bedroom lines include bed linen and duvet covers, duvets and pillows. The kitchen range lists pots and saucepans, baking dishes, chopping boards, mixing bowls and jugs, cake tins and bread bins, cake stands, kitchen appliances, food storage jars and tins, teapots, cooking utensils, oven gloves, tea cosies, tea towels and aprons. Dining covers plates, bowls, cutlery, drinking glasses and glassware, trays and serving platters, mugs and saucers, salt and pepper mills, chinaware, placemats, coasters, napkins, and tablecloths and table runners. The on-the-go selection comprises water bottles, flasks and portable food containers, while home decor and accessories include pictures and prints, vases and jugs, trinket dishes, candles and reed diffusers, cushions, throws and blankets, adult puzzles and seasonal essentials.

Home brands cited by the store include Barbary & Oak, Dartington, House of Norris, Samsonite, SMEG, Sophie Allport, TOWER, Ulster Weavers, Yard and Yvonne Ellen. Luggage is sold by wheel count and type, covering two-wheel and four-wheel cases, cabin cases and carry-ons, and luggage tags and accessories. A separate Daniel Everyday Collection is also presented.

Furniture is grouped by room: bedroom furniture (mattresses, bed frames, bedside cabinets, wardrobes, chests and storage, dressing tables), living room furniture (sofas and armchairs, coffee tables, side tables, bookcases and storage units), dining room furniture (dining tables and chairs) and garden furniture (outdoor dining sets and seating, plus lighting). Furniture brands named are Relyon, Stressless, Ercol, Tetrad, Dunlopillo, Sherborne and Bramblecrest.

Beauty, toys, pets and sport

The beauty hall is split into skincare and bodycare, haircare, fragrances, makeup and men's grooming. Skincare covers moisturisers, cleansers and serums, hand and foot care, lip oils and balms, bath, body and shower products, sun protection and tanning products; haircare lists shampoo, conditioners and hair treatments. Fragrances are grouped for him, for her and unisex, and makeup spans eyes, brows, lashes, nails and lips. Men's skincare and shaving creams and aftershave balms sit alongside tools, accessories, cosmetic bags and gift sets. Beauty brands named include Caudalie, Cowshed, delilah, L'Occitane, Margaret Dabbs London, Nailberry, Neal's Yard Remedies, Slip and This Works.

The toy department covers arts and crafts, LEGO and construction, action figures and accessories, dolls and accessories, soft toys, puzzles and games, science and education, outdoor toys and games, vehicles and electronics, pre-school items and children's books. Brands listed include LEGO, Jellycat, Playmobil, V-Tech, Barbie, FUNKO and Loungefly. The store also maintains a pet department with collars and harnesses, dog leads, dog walking essentials and bags, dog accessories, toys, treats and treat tins, and home essentials.

Sport is organised by audience and by discipline. Men's, women's and junior sections carry sports clothing and trainers, with equipment and accessories covering bags, gloves, hats, headphones, massage items, socks and yoga and fitness gear. Shop-by-sport categories include football, cricket, tennis, running and fitness, cycling, hockey, rugby, swimming, netball, golf, padel and squash, badminton, table tennis and basketball.

Gifts, seasonal events and in-store services

Gifting is treated as its own area, with in-store and online gift cards, gifts by recipient (for her, for him, for kids) and popular gift categories such as jewellery, candles and home fragrance, and confectionery. The store also promotes a Santa's Grotto experience, with tickets sold for a grotto visit; the site's news section announced that tickets had gone on sale, advising early booking.

Beyond retail, Daniel of Windsor lists a range of services and concessions. Food and drink concessions named are Heidi Bakery, Foggs and Garden of Eden. Other concessions include ASK Direct, Apricot, Carpet Culture, Charles Clinkard, Closs & Hamblin, Eye Candy and The Watch Lab watch and jewellery repair, plus Moda in Pelle. Additional services cover a balloon service, bra fitting, a bra recycle bank, ear piercing, an Eyecandy brow bar, gait analysis, In-Time watch and jewellery repairs, millinery, a personal stylist and restringing.

Three shops and an online store

The business operates three shops, in Windsor, Chiswick and Ealing, and sells through its website with in-store collection or home delivery. The Windsor shop is reached on 01753 801000, the Chiswick shop on 0208 747 8886 and the Ealing shop on 0208 579 1234.