Pure Legacy Ltd

Pure Legacy Ltd: founder-led estate planning across England and Wales

Pure Legacy Ltd is a family-run firm specialising in Will writing, Trusts, Lasting Powers of Attorney (LPAs) and Probate & Estate Administration. Its stated coverage is England and Wales, and the practice presents itself as an alternative to larger, more impersonal providers: clients deal directly with the two founders from the first conversation through to completion, without being passed between departments or call centres.

The firm describes its approach as combining "old-fashioned service" with modern expertise, and frames its offer around clear advice, fixed fees and a personal, family-run model. It states that work is not outsourced unless absolutely necessary.

Wills, Trusts and LPAs

The core service is the drafting of legally valid Wills that set out wishes, protect the family and address guardianship, inheritance tax planning and the passing on of business assets. The site lists what a Will allows a client to do:

• Leave assets to chosen beneficiaries
• Appoint a trusted person to carry out the Will's wishes
• Choose guardians for children
• Protect money for children using Trusts
• Minimise an inheritance tax bill
• Leave specific gifts to loved ones
• Support charities

On Trusts, the firm advises on setting them up and managing them to protect assets, support family and plan ahead, including for children, vulnerable beneficiaries and long-term care. For LPAs, it guides clients through appointing someone trusted to make financial, health and care decisions on their behalf where needed.

Probate and estate administration

Pure Legacy supports executors and families after a death, whether the need is a full probate application and estate administration or guidance on what to do next. The firm notes that every estate differs: some can be completed within 12–18 months, while more complex matters may take longer, and it commits to explaining any delays clearly.

Published Will prices and Lifetime Service packages

The site lists fixed fees for standard Will writing: a Single Will at £200 for one person and Mirror Wills at £300 for two professionally drafted Wills, described as ideal for couples. Pricing is presented as transparent and fixed for standard services, with any additional costs discussed and agreed in advance.

Lifetime Service packages provide ongoing support, secure storage and updates, plus practical help for clients and their families, including discounts and capped probate fees depending on the package. Clients on these packages receive unlimited Will updates; the firm also states that Wills should be reviewed every five years.

Appointments and turnaround

Consultations are offered as home visits or online video appointments, with flexible times during the day, evenings and weekends, so clients are not forced to take time off work. Most Wills are completed within one to two weeks, depending on complexity and how quickly instructions are confirmed. LPAs take longer because registration with the Office of the Public Guardian is mandatory and outside the firm's control.

The founders

Amberlie Camm holds an LLB, LLM and BPTC, is a member of CILEX and a member of the Society of Will Writers. She has worked in and led estate planning and probate departments within both solicitor firms and will writing companies. Angus Childs has worked in estate planning since 2018, is a member of the Society of Will Writers and specialises in wills, trusts and long-term planning, with a focus on protecting assets and providing for families. Together the founders cite over a decade of experience in estate planning, will-writing and probate.

Professional standing and company details

The firm states that it holds £3M Professional Indemnity insurance and that both founders are full members of the Society of Will Writers (SWW). It also addresses whether a solicitor is required: solicitors are not needed to draft a Will, an LPA or to take an estate through probate, and the firm presents itself as specialising exclusively in estate planning and probate, fully trained and insured to prepare Wills, Trusts and LPAs.

Pure Legacy Ltd is registered in England and Wales No. 16646121, with a registered address at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. Correspondence is directed to PO Box 6308, Windsor SL4 9JF.