Divert

Divert: waste collections for businesses and households in Yorkshire and Birmingham

Divert is a waste collection and disposal company that serves both commercial clients and private households. Its stated aim, reflected in the company name, is to divert every load it collects away from landfill, and it describes this as a zero waste to landfill policy applied to all domestic and commercial waste it handles. The company presents itself as certified by the Environment Agency as an upper tier waste carrier, with registration number CBDU390673, and states that licensed waste carriers drive each of its vehicles.

Two collection formats: trucks and vans

Divert structures its service around two vehicle types, and which one is used depends on the kind of waste and the type of service requested.

• Trucks: aimed at businesses in any sector that need regular bin collections. These vehicles collect wheelie bins on a daily, weekly or fortnightly basis and transport them for disposal, a format the company frames as suited to ongoing commercial waste contracts.
• Vans: a man and van removal service for one-off jobs such as house or office clearances, bulky items, garden waste and rubbish from projects. Divert presents it as a quicker and cheaper alternative to hiring a skip, with the load collected and transported in less than a day's work.

Waste types handled

The company lists the following categories among the waste it collects: general waste, glass waste, cardboard recycling, food waste, dry mixed recycling and sanitary waste. Alongside these, the site references specific removal jobs such as fridge and freezer collections, mattress collection, sofa removal, furniture removal, electrical and WEEE collections, clinical waste, garden waste, bulky waste and full house or office clearances.

Free bins and quoting

For regular commercial collections, Divert delivers bins free of charge, with customers paying only the collection costs. The company advertises a free quote for commercial or domestic waste collection, states that a quote is issued within one hour and offers a quote request form on its site. Sales enquiries are handled on 0333 444 0117 and existing customers on 0333 444 0118.

Coverage in Yorkshire

Divert collects commercial and domestic waste from homes and businesses throughout Yorkshire, including larger cities as well as nearby towns and villages. The main locations it names are York, Leeds, Bradford, Wakefield, Harrogate, Sheffield, Doncaster and the surrounding areas. The site also lists a long series of town-level pages covering places such as Batley, Castleford, Dewsbury, Guiseley, Headingley, Horsforth, Ilkley, Keighley, Kirkstall, Knaresborough, Malton, Morley, Otley, Pontefract, Pudsey, Ripon, Rotherham, Selby, Skipton, Tadcaster, Thirsk, Wetherby and Yeadon, among others.

Birmingham operations

In Birmingham, the company collects commercial waste using its own trucks and a locally employed team rather than third-party subcontractors, a point it presents as the basis for a consistent service. It states that it works with offices, shops, restaurants and construction sites across the city and surrounding neighbourhoods, and that it holds the appropriate insurance cover and environmental policies. The Birmingham coverage named on the site includes Sutton Coldfield, Harborne, Erdington, Northfield, Edgbaston and Bournville.

How the company positions itself

Divert frames its offer around saving time and money for clients while removing the burden of managing waste, and around responsible disposal of everything it collects. The company's own presentation also highlights the free bin provision, the one-hour quote response and the use of licensed drivers as distinguishing features of its service.