Premier Travel

Premier Travel: an independent agency with 32 branches across East Anglia and Southern England

Premier Travel is a privately owned, family-run travel company established in 1936. It operates 32 branches across East Anglia and Southern England and describes itself as having more than 90 years of experience in the travel industry. The agency presents itself as independent, which it says allows it to work with a wide range of tour operators rather than a single provider.

Holiday types and travel products

The agency's catalogue covers traditional UK holidays, bespoke tailor-made journeys around the world, cruises, city stays, beach holidays, theatre breaks and overseas weddings. Because it is independent, Premier Travel states that it can compare and book holidays with a range of trusted tour operators, giving customers a broader choice of products and prices.

How the agency works with customers

Premier Travel emphasises the role of its travel consultants, whom it describes as friendly, knowledgeable and highly experienced, with a reputation for attention to detail. According to the company, consultants take time to understand what each customer is looking for and offer impartial advice and tailored recommendations. The agency says it supports customers from the planning stage through to their return home, including help if plans change.

Financial protection and industry membership

Premier Travel is a member of ABTA, so bookings carry the association's assistance and Code of Conduct. The company also states that many of the travel arrangements it sells are protected in case of financial failure of the travel company, and it advises customers to ask about the protection applicable to their specific booking. Its own presentation also cites ATOL protection among the reasons to book with the agency.

Branch network and contact channels

The branch network spans East Anglia and Southern England, and the website includes a branch finder and a contact form that lets customers select a branch, request a call back at a preferred time slot or ask to be contacted by email. The company also publishes a feedback address for customer comments and ideas, and lists careers and apprenticeships among its corporate information pages.

Company leadership and customer feedback

A welcome message on the site is signed by Paul Waters as Managing Director, who thanks customers for their loyalty and invites feedback on how the agency can improve its service. The site also includes a reviews section, although no rating figure or review count is stated in the available material.