Holirays

Holirays: bespoke holidays built around the traveller

Holirays is a travel business founded in 2020 by Laura, who runs it alongside reduced hours in her previous finance job. The company specialises in bespoke holidays, designing tailor-made packages and selecting destinations and hotels to suit each client rather than selling fixed, off-the-shelf trips.

According to the company's own account, it has arranged bespoke holidays around the world, with itineraries spanning destinations from Alaska to Zanzibar.

How the service is presented

Holirays frames its offer around four points. It describes a personal service that starts from understanding what a client enjoys rather than what is cheapest or easiest to arrange. Itineraries are built individually, covering both multi-destination journeys and lesser-known places. The company also presents its trips as affordable luxury and cites five years of experience crafting holidays, a base of repeat clients and first-hand knowledge of destinations.

Who the trips are aimed at

The business sets out the kind of traveller it is looking for: people who want more than a fortnight on a sunlounger, who enjoy discovering new places, cultures and adventures, and who would rather not spend hours searching online themselves. The emphasis is on travellers who want the planning handled for them.

Background and growth

Holirays began when Laura, previously commuting into London for a finance role, started working from home and had more time available. She has since cut her employed hours to devote more time to the travel business, which she describes as having grown steadily since launch.

Beyond the itinerary

The site also carries destination guides, answers to frequently asked questions, current offers and a booking section, alongside a page collecting client reviews.