Make Believe Ideas

Make Believe Ideas: sensory books and toys for young children

Make Believe Ideas is a children's brand and online retailer whose catalogue centres on books designed for babies, toddlers and young children, alongside plush toys, games, puzzles, stationery and craft kits. Its own description frames the range as award-winning sensory and social-emotional books, and the shop is organised so that buyers can browse by age, category, collection or occasion.

The company presents itself as a publisher that brings stories to life and aims to make reading an exciting adventure for every child. Its online store operates in English with regional currency options for the United Kingdom, Canada and the United States.

Series and collections in the catalogue

Several named collections structure the product range:

• Never Touch Series — described as a global bestselling series of bumpy, wiggly, silicone-touch books.
• Sensory Snuggables — soft, textured plush companions.
• The Very Hungry Worry Monsters — characters presented as friendly monsters that gobble up worries and help little ones navigate their emotions.
• True Crime Fairy Tales — classic fairy tales retold with mystery, mischief and interactive flaps.
• Squish & Snugg and Snackettes — additional named collections listed in the shop menu.
• London Zoo — a partnership collection with London Zoo, part of ZSL, the science-led conservation charity.

Beyond these series, the store groups titles into story books, sensory books, cloth and bath books, non-fiction and activity books, and adds plush toys, games and puzzles, stationery and journals, and craft kits.

Browsing by age, interest and occasion

The shop is segmented by age bands of 0-2 years, 2+ years, 3+ years and 5+ years. Thematic browsing covers dinosaurs, unicorns, things that go, on the farm, under the sea and wild animals. Occasion-based sections include new baby, birthday, Easter, summer reading, back to school, Halloween, Christmas and stocking fillers, and there is a separate gift guide with gift cards and gift sets.

The Big Red Bus seal

Make Believe Ideas uses a Big Red Bus mark as a quality signal across its output. According to the company, every toy, book and activity it makes is road tested by children and approved by parents, and the seal indicates products it describes as tried, tested and loved by families.

Bundles, offers and current promotions

The catalogue includes hand-picked bundles combining books, activities and gifts at what the company presents as better value. Specific promotions listed on the site include a 3 for £15 mix and match, a 3 for £10 offer, non-fiction bundles at 10 for £10 and a 10 for £10 activity book deal with the discount applied automatically at checkout.

At the time of writing this profile, the site was running a Halloween sale advertised at up to 80% off, with an expiry date of 31/10/26 and availability subject to stock. Individual product listings shown included titles such as Squish!, Santa's Busy Workshop, Snowtime Activity Book, There Was a Hungry Santa Who Swallowed Christmas!, Cosy Christmas Activity Book, Activity Academy: Rocks and Minerals Activity Book, Fidget! Activity Book, The Story of Christmas and Fruits of the Spirit Strawberry, alongside Christmas and Halloween bundles. Some items were marked out of stock.

Beyond the shop

The site also hosts a blog, downloadable activities, a section called Storytime with Hannah! and pages introducing the company's story, its illustrators and the Make Believe Café. A trade area provides wholesale catalogues for professional buyers.

Ordering and delivery

Orders are placed through a secure checkout, and the store advertises free UK delivery on orders over £20. A basket notice indicates how much remains to reach the free-shipping threshold. The site publishes FAQs, delivery information and a refund policy, and lists contact details for customer enquiries.