Sportfish

Sportfish: fly fishing and lure fishing tackle retail in the UK

Sportfish is a British retailer specialising in game fishing equipment. Its catalogue covers fly fishing and lure fishing tackle, technical clothing, wading gear and accessories, aimed at anglers targeting species such as trout, salmon, sea trout, grayling, pike, bass, carp and coarse fish. The company presents itself as a one-stop shop for fly fishing and describes a strong focus on helping beginners and children get into game fishing.

Fly fishing range

The fly fishing section is organised by equipment type and by target species. It includes fly rods, fly reels, fly lines, leaders and tippets, backing and accessories, fishing nets, rod and reel cases, spools and starter or beginner kits, as well as dedicated kids and youth gear. Species-specific selections cover stillwater trout, river trout, reservoir trout, grayling, salmon, sea trout, pike, mayfly, bass, saltwater, carp and coarse fishing.

Flies and fly tying form a substantial part of the offer: flies, tying materials, tying tools, fly boxes and accessories, floatants, sinkants and driers, and fly sets. Fly fishing accessories include tools, rod accessories, kettles and smokers, gadgets, coolers and flasks, boat and float tube equipment, strike indicators and summer essentials.

Lure fishing and clothing

The lure fishing department lists lure and spinning rods, lure and spinning reels, fishing lines, lures and spinners, hooks and jig heads, swivels and accessories, storage and tackle boxes, kettles and smokers, and coolers and flasks, with tackle organised by species for pike and bass.

Clothing and footwear span wading gear (waders, wading boots and wellingtons, wading jackets, wader bags, wading accessories, wader repair and under-wader layers), jackets, jumpers and vests, shirts and trousers, base layers, sunglasses, gloves, hats and caps, socks, women's fishing clothing and UV protective clothing. Storage and luggage include tackle bags, travel luggage, rod and reel cases, wader bags, fly storage and waterproof bags and pouches.

Brands stocked

Sportfish lists a broad portfolio of brands across categories. In fly tackle and gear it names Airflo, Cortland, Greys, Guideline, Hardy, Mackenzie, Mclean, Orvis, Redington, RIO, Sage, Scientific Anglers, Scott, Shakespeare, Sharpes, Snowbee, Sportfish, Vision, Waterworks Lamson and Wychwood. Flies and fly tying include Ahrex, Franc N Snaelda, Fulling Mill, FutureFly, HMH, Kamasan, Mikael Frödin, Partridge, Semperfli, Stonfo, Veniards and Waspi.

Lure tackle and gear includes Abu Garcia, Berkley, Cuda, Halco, Mepps, Okuma, Penn, Rapala, Savage Gear and Shimano. Bags, boxes and luggage include Aquapac, C & F, Fishpond, Patagonia, Plan D, Richard Wheatley, Simms and Tacky Fly Fishing. Accessories include C & F, Fishpond, Flyvines, Grangers, Kelly Kettle, Lifesystems, Lifeventure, Leeda, Loon, Magnet-ique, YETI and Wychwood. Wading and footwear include Simms, Snowbee, Vision, Vass, Aigle, Le Chameau, Leon and Patagonia. Fishing clothing includes Bajio, Buff, Costa, Englands, Fishpond, Fortis Eyewear, Horizon, Mackenzie, Patagonia, Sage, Schoffel, Simms, Snowbee and Vision, while sunglasses include Bajio, Costa and Fortis Eyewear.

Beginner support, advice and tuition

Sportfish states that it stocks a large selection of ready-to-fish kits for fly fishing and spinning, described as starter setups for first trips to a local stillwater, river or beach, alongside beginner-friendly accessories for different budgets. The site also publishes buying guides and advice on choosing fly rods, single-handed and double-handed rods, fly reels, fly lines, lures, fly boxes and nets, as well as clothing guidance on jackets, waders and boots, vests, shirts, base layers and sunglasses.

Further editorial content covers species guides for trout, grayling, pike, salmon, sea trout, bass and carp or coarse fishing, mayfly season advice, casting video lessons, beginners' guides and videos, fly fishing for kids and the art of fly tying. The company also offers casting lessons, courses and tuition vouchers.

Game fishing centre and tackle trade-in

Sportfish describes a Game Fishing Centre as its hub for lessons, events and small stillwater trout fishing. It also operates a tackle trade-in service, presented as a way for anglers to put the value of existing kit towards new equipment.

Stores and catalogue

The company reports two retail locations, in Herefordshire and Berkshire. It publishes a 2026 catalogue covering tackle and clothing, available on request, and maintains a blog and video section with product reviews, advice, lessons and video playlists on trout, salmon, grayling and pike fishing, nymphing, fly casting and fly tying and knot tying.

At the time of writing this profile, the site displayed several promotional campaigns, including seasonal bass, salmon and stillwater trout selections, double reward points on fly rods, reels and lines, a mid-season sale with up to 50% off selected tackle and clothing, and discount codes for specific orders.