SIMCredible

SIMCredible: contract-free mobile and broadband on the major UK networks

SIMCredible is a family business run by David and his son Jack, built on what the company describes as more than three decades of telecoms experience. That background spans international account management, commercial and product marketing and running a mobile network operator. The operation resells mobile and broadband plans sourced from the four major UK networks — O2, Vodafone, Three and EE — and presents itself as a low-cost alternative to standard retail tariffs.

The stated aim is to remove the friction usually attached to a phone contract: customers can join, leave or change plan at any time, there are no credit checks, and payment is taken monthly by credit or debit card rather than through a long-term agreement. The company says its buying power allows it to pass on savings of at least 50% against standard retail prices, a claim it makes about its own pricing rather than an independently verified figure.

Personal and business connectivity

The catalogue is split between personal and business lines. Personal customers can choose a SIM plan or a broadband package, while businesses are offered SIM deals, broadband and hosted telephony. A hardware section covers mobile phones, and the site also promotes travel eSIMs aimed at international, EU and UK travel.

Two features are highlighted as differentiators against other resellers. The first is WiFi calling, which the company says strengthens the mobile signal at home, at work or wherever a WiFi connection is available. The second is free roaming on the Vodafone and O2 tariffs: O2 plans include EU roaming up to 35GB, while Vodafone plans include up to 25GB across 81 countries.

Published O2 tariffs

At the time of writing this profile, the site listed four O2-based plans, all 5G enabled with unlimited UK calls and texts:

• 6GB of data at £8.50 per month, with EU roaming included free of charge.
• 20GB of data at £10.00 per month, with EU roaming included free of charge.
• 50GB of data at £14.50 per month, with EU roaming free up to 25GB.
• Unlimited UK data at £16.50 per month, with up to 25GB of EU roaming data per month free of charge.

These figures reflect the catalogue as displayed when this profile was drafted and may change.

Switching and number porting

The company states that switching is usually completed by the next working day, whether the customer is moving mobile, broadband or both, and that it guides customers through the process. Customers who want to keep their existing number are pointed to a how-to guide on the site.

Support and contact

Customer support is described as UK-based, and the company presents friendly service as part of its offer alongside the discounted rates. Enquiries are handled by phone and email, and the site also carries a reviews section and a blog covering topics such as setting up a Vodafone eSIM on iPhone and Android and the case for its business plans.