SR Motor Group

SR Motor Group, used vehicle dealer in Swindon

SR Motor Group is a family-run business operating in the Swindon and Wiltshire area, where it presents itself as having more than 25 years of experience in the used car market. Its activity centres on the sale of approved used cars and vans, complemented by finance, part-exchange and a set of online buying tools. The company states that it keeps its stock list updated regularly so that the range on offer suits different budgets and lifestyles.

Vehicle stock and buying options

The dealership's catalogue is built around quality approved used cars, with a separate section for used vans. Beyond the vehicles themselves, the site sets out a three-step online route for buyers who prefer not to travel to complete the first stages of a purchase:

• Reservation of a chosen vehicle online for £249.
• Completion of a finance application through the website.
• Online part-exchange valuation, described as free and fast, to establish what a trade-in is worth before agreeing a finance deal.

The site also provides a customer account area intended to preserve the progress of an online buying journey between visits, and a feature that recalls a user's previous search or the last vehicle viewed.

Finance and dealer services

Alongside vehicle sales, SR Motor Group lists low-rate competitive finance and optional added extras among its dealer services, and says it works with established partner companies in the sector. The company describes its role as guiding customers through each stage of vehicle ownership, from buying and financing to servicing and selling, all from a single base. Prospective buyers can also book a test drive.

Regulatory status and company details

The business operates as S & R Motors (Stratton) Limited, registered at 43-45 Devizes Road, Swindon, Wiltshire SN1 4BG, with company number 08122152 and VAT registration 137912111. It is authorised and regulated by the Financial Conduct Authority for consumer credit activity under registration number 657008. Its permitted activities include acting as a credit broker rather than a lender: it introduces customers to a limited number of finance providers, does not charge fees for its consumer credit services, and may receive a fixed fee or a fixed percentage of the amount borrowed from those providers. According to the company, the payment received does not affect the finance rate offered.

Two sales branches

Sales activity is split between two locations in the Swindon area, both reachable through the same sales line. The Blunsdon branch, at 5 Ermin Street, Blunsdon, Swindon SN26 8DJ, is the address given in the company information section of the site. The other branch is identified as Kennedy Drive.