Action Sports International

Action Sports International, an online watersports equipment retailer

Action Sports International operates an online store specialising in equipment for watersports and related outdoor activities. Its catalogue is organised around wakeboarding, waterskiing, paddleboarding, towable tubes and kayaks, kneeboarding, surf and skate, foil surfing, boat equipment, protective gear, water apparel, cycling, outdoor footwear, life vests and dry bags. The company presents itself as catering for all ages, all skill levels and the whole family, with an emphasis on affordable products.

Wakeboarding and waterskiing ranges

The wakeboarding section covers boat wakeboards and cable wakeboards, wakeboard bindings, boat and cable wakeboard packages, wake ropes and handles, wake vests, helmets, riding jackets, bags and sleeves, and spare parts and fittings. A separate area lists ex-demo display wakeboards and bindings. For waterskiing, the store stocks combo water skis, slalom water skis, bindings, vests, ropes and handles, gloves, bags and accessories, and parts and fittings.

Paddleboarding, inflatables and kneeboarding

The paddleboarding range includes SUP packages, SUP vests and buoyancy aids, bags and accessories, paddles, and pumps and inflators. Under tubes and kayaks, the catalogue lists towable inflatable tubes, towable tube packages, ropes, tow harnesses, bags and accessories, pumps and inflators, inflatable kayaks with paddles, pumps and leashes, and inflatable loungers, floats and water carpets. Kneeboarding is covered with kneeboards, packages, ropes, bags and accessories, and parts and fittings.

Surf, foil and boat equipment

For surf and skate, the store offers wake surfers, wake skates, wake skate and wake surf ropes, and bags, accessories and spare parts. Foil surfing is represented by ASI foil boards and ASI foil sets. The boat equipment section includes wakeshapers, ballast bags, pumps and fittings, alongside Infinity boat and yacht gear.

Protective gear, apparel and footwear

Protective gear spans wetsuits, wetsuit hoods, hats and gloves, waterski gloves, watersports helmets, riding jackets, shoes, boots and socks. Water apparel includes boardshorts and T-shirts, ponchos, towelies and dry changing robes, and watersports sunglasses and goggles. The footwear offer combines Garmont outdoor footwear with watersports footwear, and the cycling section lists bike helmets and performance eyewear.

Brands stocked

The store names a broad set of brands across its departments, including Jobe, O'Brien, Mystic, Liquid Force, Ronix, Hyperlite, Smith Bike, Smith Optics, Spinera, FollowWake, Bern, Accurate, Base, Body Glove, Bravo, Connelly, Garmont, HO Sports, JetPilot and Pro-tec.

Promotions and product examples

At the time of writing this profile, the site displayed a "Summer Moving Sale" with the voucher code MOVE20 for an extra 20% off at checkout. Featured products included the Jobe Vanity Boat Wakeboard 2026 at £199.95 (reduced from £251.99), the Jobe Vanity Wakeboard and Unit Bindings Set at £279.95 (from £355.48) and the Jobe Vanity Wakeboard and Maze Bindings Package at £289.95 (from £377.99). Recently added or restocked items included the Jobe Men's Premium Unify PWC Life Vest at £109.95, the Smith MIPS Overtake Performance Road Bike Helmet at £79.95 (from £229.99), a Liquid Force 2026 Holiday Women's Cable Park Wakeboard ex demo at £299.95 (from £515.00), the Jobe Logo Series Wakeboard Package with Unit or Maze Bindings at £359.99, the Jobe Yarra All-Round iSUP Paddleboard Package at £449.95 (from £739.95) and the Jobe Logo Series Wakeboard at £215.95.

Additional services

Beyond the product catalogue, the site includes an advice centre, a video library, and pages covering shipping and delivery, returns, terms and conditions, and contact information. It also publishes a blog and offers gift card vouchers.