Flash Wear

Flash Wear, the UK light-up shoe brand

Flash Wear is a British brand dedicated to light-up footwear and illuminated apparel, established in 2016. The company presents itself as a UK brand that has dominated the light-up apparel market and describes its range as the largest selection of light-up apparel in Europe. Its catalogue is organised around LED shoes for men, women and children, complemented by light-up masks, clothing and a broad line of LED accessories.

The brand states that its LED shoes incorporate 7 to 12 colour-change modes and are fully rechargeable, a design intended to keep them lit throughout the night. Sizes are split between adult and kids ranges, with the children's line divided into UK 1 and below and UK 2 and above.

Footwear ranges for adults and children

The shoe catalogue covers men's, women's and kids' LED trainers, plus women's LED wellies. Dedicated size charts are published for adult shoes, kids' shoes, women's wellies and hoodies, which suggests the range extends beyond footwear into clothing. Replacement batteries are sold separately, so the rechargeable shoes can be maintained over time.

• Men's LED shoes
• Women's LED shoes
• Kids' LED shoes, split into UK 1 and below and UK 2 and above
• Women's LED wellies
• Replacement batteries

Light-up masks and LED accessories

Beyond shoes, Flash Wear stocks a wide assortment of illuminated accessories. The mask line includes the Purge Mask in several colours (purple, lime green, ice blue, blue, red and pink), the Purge LED Mask, Purge Special LED Mask, Purge FX LED Mask, Cross Stitch Joker LED Mask, Green Joker LED Mask, Crazy Clown LED Mask, Marshmello LED Mask, XCIST LED Mask in various colours and a Light up Flash Mask with LED arrow face. At the time of writing, the site listed most masks at £19.99, with the Crazy Clown LED Mask at £13.99, and showed some models as sold out.

The accessories section also lists light-up glasses, stash cans and diversion items, light-up hats, MudSavers, light-up backpacks, head garlands, legwarmers, laser and LED gloves, EL wire kits, LED light-up sticks, UV glow paint and shoe covers. LED T-shirts and light-up fur jackets appear as part of the clothing offer, with the jackets flagged as back in stock and presented as ready for the festive season.

Positioning and visibility

The company markets itself as "UK's biggest light up shoe brand" and "the home of light up shoes", and states that it has appeared on The Gadget Show. It also maintains a media and press section and a blog/news area. These claims are the brand's own presentation rather than independently verified figures.

Buying, delivery and support

The online store operates in pounds sterling and accepts a wide set of payment methods, including American Express, Apple Pay, Bizum, Diners Club, Discover, Google Pay, Maestro, Mastercard, PayPal, Satispay, Union Pay and Visa. Delivery is handled through Royal Mail, with a standard delivery window of one to three days and a next-day delivery option. The site also promotes a 15% discount code, FLASH 15.

Customer support is organised around order tracking, a shoe user manual, battery replacement instructions, a how-to-use guide and FAQs, alongside delivery and returns information. A wholesale section and a wholesale FAQ address trade buyers. The company is registered under company number 10993365.