Midland Flags

Midland Flags: an online flag shop with more than 16,000 designs in UK stock

Midland Flags operates from Stoke-on-Trent as an online retailer of flags and related display products. Its own presentation describes it as the UK's largest online flag shop, a claim the company makes about itself, and states that it holds more than 16,000 designs in UK stock. The catalogue spans British and world flags alongside bunting, table flags, hand flags, DuraFlags, flagpoles and custom printed flags.

The shop also cites a customer rating of 4.8 out of 5.

Flags by category and occasion

The range is organised around several families of product. Flags themselves cover world countries, British home nations and counties, Irish flags, military flags, celebration and sporting designs, and a miscellaneous group. Best-selling lines listed include the Union Jack, St George (England), Wales, Ireland, Scotland, the USA, France, Germany, the European Union, Australia, Italy, the Red Ensign, the rainbow and transgender flags, the RAF Ensign, Yorkshire, Cornwall, the Skull & Crossbones and Spain.

Bunting follows a similar structure, with world, British, military, pride, celebration, events, triangle and Irish bunting, plus plain colours, checks and a giant format. Table flags and hand flags repeat the same thematic categories, and both have larger variants: large and premium table flags, large wooden table flags, giant hand flags and custom hand flags.

DuraFlags and specialised collections

DuraFlags form a separate line organised by world region (Europe, Asia, Africa, the Americas and Oceania), UK military units, British regional identities, pride and LGBTQ+, nautical and maritime, religious, remembrance and memorial, political and historical, sports and events, novelty, zodiac, Chinese New Year, European regions, US states and territories, plain and utility designs, international organisations, Irish county colours, emergency services, space and science, masonic and fraternal, Celtic and cultural, and NHS and key workers.

The UK military section is broken down by corps and regiment, including cavalry and tanks, hussars and lancers, guards regiments, parachute and airborne infantry, Royal Marines and commandos, the Royal Navy, the Royal Air Force, special forces, and corps and support units. British regional coverage extends to England counties, cities and towns, regions and historical flags, as well as Scotland, Wales, Northern Ireland, the Republic of Ireland's counties and provinces, the Channel Islands and Crown Dependencies, and British territories and the Commonwealth.

Flagpoles and custom printing

Flagpoles are sold in hand-held, wall-mounted, ground-mounted and telescopic versions, the last with adjustable height. Accessories include table flag bases, table flag poles and advertising flag hardware.

Under custom products, the shop lists custom flags, hand flags, table flags, football flags, car flags, coffin drapes, corner flags, golf pin flags and vimpel flags. The advertising range covers custom feather flags, forecourt flags and horizontal banners, while company items include company flags and company table flags. Other goods include sports merchandise, wigs, jesters, flat caps, windsocks, bandanas and car flags.

Remembrance and seasonal ranges

A dedicated Lest We Forget collection covers the British Army, Royal Air Force and Royal Navy, together with the purple poppy for animals in war.

The shop also groups products around upcoming dates and events, among them Six Nations Rugby, St David's Day, Mother's Day, St Patrick's Day, Easter, St George's Day, Armed Forces Day and the 2026 World Cup, the last with a shop-by-team section.

Built for British weather

One of the site's sections presents the flags as made for British weather conditions. The catalogue distinguishes nylon flags from other materials and offers DuraFlags as a distinct product type alongside the standard and custom printed ranges.