Broker Zone

Broker Zone: commercial insurance broking from Staffordshire

Broker Zone Ltd is a commercial insurance broker based in Staffordshire that works with businesses throughout the UK, from growing SMEs to established operations. Its stated focus covers HGV, fleet and courier insurance, public and employers' liability protection and commercial combined cover. The firm presents itself as combining local knowledge with national reach.

Core lines of cover

The brokerage organises its commercial offer around five areas:

• Fleet insurance: a coordinated approach to protecting the vehicles a business relies on.
• HGV insurance: specialist advice aimed at owner-drivers and haulage businesses.
• Courier insurance: commercial cover for independent couriers and delivery operations.
• Public and employers' liability: advice on liability cover relating to the work carried out, customers and employees.
• Commercial combined: bringing business protection together around premises, people and operations.

How the broking relationship works

Each client is assigned a dedicated account handler who follows the policy from the first quote through mid-term adjustments and renewal. The firm describes a three-stage process: first understanding the operation, its priorities and the risks to be addressed; then explaining suitable cover, relevant terms and the details behind a quote; and finally providing a direct point of contact for questions, policy changes and renewal discussions.

The directors

Two directors lead the brokerage, both described as senior insurance brokers with more than fifteen years of industry experience.

• Ashley Sterling began his insurance career at 16 and concentrates on account management and client care, with an emphasis on relationships and ongoing support as a client's needs change.
• Kyeron Brough has a background in motor and commercial insurance, including account management, product and underwriting governance and senior commercial and sales roles. His focus is motor and commercial cover, explaining complex cover in accessible terms.

Regulatory status and group backing

Broker Zone Ltd is an appointed representative of Gauntlet Risk Management Ltd, which is authorised and regulated by the Financial Conduct Authority under firm reference number 308081. Through Gauntlet, the firm states it can access leading insurers, specialist underwriters and group schemes while clients keep a direct relationship with Broker Zone. Gauntlet's appointed representative network is now part of Clear Group, through Brokerbility. The company was recognised as New AR of the Year 2026 at Gauntlet Group's annual conference.

Community involvement and client feedback

The firm states that it backs local sport and businesses around Kidsgrove and Stoke-on-Trent, including Kidsgrove Athletic. The information available at the time of writing cited a 5.0 out of 5 rating on Google Maps from 53 reviews, with the rating checked in September 2026, and quoted short excerpts from named reviewers praising the support and customer service received.

Company details

Broker Zone Ltd is registered in England & Wales with company number 16626306. Its registered office is 16 Moss Place, Kidsgrove, Stoke-on-Trent, Staffordshire, ST7 4DB.