AMA Insurance

AMA Insurance, an independent broker in Stoke-on-Trent

AMA Insurance presents itself as a broker that does not appear on comparison sites, so quotes are handled directly by its team rather than through aggregator platforms. The firm describes itself as family-owned and states that clients deal with people rather than automated systems. Its own account cites more than 30 years of experience, a book of over £1 million in insurance premiums and thousands of clients served across the UK.

The office is in Stoke-on-Trent, and the company says clients are welcome to visit in person. The broker positions itself as flexible, working with each client to match cover to their business or personal circumstances.

Commercial lines

The commercial side of the business is the most developed in the material available. The site lists the following business covers:

• Public liability
• Landlords insurance
• Motor trade
• Motor fleet
• Retail and shop insurance

A frequently asked question adds further commercial products: property owners, professional indemnity, tradesman liability, commercial combined, takeaway and care home insurance, among others. The company points to its commercial page for detail on these lines.

Personal and motor cover

On the personal side, the broker arranges car insurance, home insurance and travel insurance, alongside RAC breakdown cover. The catalogue also includes high value home, learner driver insurance, day insurance and impound insurance.

A separate group of add-ons is offered: GAP insurance, pothole cover, excess protection and tools in transit cover. The company states that it is continually expanding its range of products and invites enquiries about any risk not listed.

Policy administration and claims

The broker states that mid-term changes such as a new vehicle, a change of address or adding a named driver can be made the same day. Documents are sent by email immediately once a policy is taken out; clients without an email address receive them by post the same day.

Claims are handled through two dedicated channels, one for motor claims and one for storm claims. For other claims, the company directs clients to their policy documents and offers telephone guidance at each stage of the process.

Coverage across the UK

The areas listed by the company span the North, the Midlands and the South of the UK. Named locations include Manchester, Liverpool, Scotland, Yorkshire and Newcastle-upon-Tyne in the North; Birmingham, Stoke-on-Trent, Coventry, Nottingham and Worcester in the Midlands; and London, Gloucester, Canterbury, Cornwall and Brighton in the South.

Other activity

The site also references Anton Insurance and a news section, alongside pages for recommending the firm and for complaints, and states that it is regulated.