Colewood Automotive

Colewood Automotive and its UK tyre retail websites

Colewood Automotive Ltd is a UK company that builds and operates a group of automotive retail websites. Its core activity is online tyre retail: the company markets tyre and battery sales against large national chains and passes the resulting customers to independent fitters and garages. The company states that it has been operating since 2017 and has since added partners and automotive websites to its portfolio.

The sites named in its material include Asda Tyres, etyres and RAC Tyres, developed together with licensing partners to sell and distribute tyres online. The physical fitting of those tyres is not carried out by Colewood itself but by its tyre fitting network.

A model built on independent fitters

Colewood describes its business as bringing interested customers together with independent fitters and garages by marketing its services online against large national chains. The premise is that first-class brands are presented to the UK public while the fitting work goes to independent operators that would otherwise lose the customer to another leading brand.

According to the company's own research, independent fitters in the network gain customers from their local area that they had not previously seen, with a return rate above 50% for other automotive requirements such as MOTs and servicing. The company frames its purpose as helping independent fitters and garages win tyre and battery business away from the large national chains.

Tyre fitting network

Fitters and garages can join a UK network that places them on several of the most used ecommerce tyre websites operated by the company. The stated aim of membership is to increase bookings for a tyre fitting business. The site also lists a mobile fitter option among the benefits of joining.

Automotive data solutions

Beyond retail, Colewood says it has invested in bespoke data solutions for partners. Current examples cited are the RAC Vehicle History Check and the RAC Trade Vehicle History Check, which provide B2C and B2B customers with a reporting platform for vehicle-related data.

Automotive accessory retail

The company also runs automotive accessory websites under licences of top brands. RAC Shop is given as an example, described as continuing to expand into new product lines and to grow revenue for those involved.

Company details

Colewood Automotive Ltd is registered in England under company number 10828348, with VAT number 273208316. Its registered office is given as Colewood House, 1 Kingfisher Court, Bowesfield, Stockton-on-Tees TS18 3EX.