123floor

123floor, a carpet and flooring shop in St Albans

123floor supplies and fits flooring from its showroom and shop in St Albans, Hertfordshire. The company describes itself as an established supplier and fitter of quality flooring across Hertfordshire, including Harpenden and the surrounding areas. Its range covers carpets, wood flooring, luxury vinyl tiles (LVT), laminate and vinyl, and it presents itself as a design-led operation that also weighs the practical suitability of each floor.

The business states that it draws on more than six decades of experience and that its reputation rests on recommendations, with customers across Hertfordshire returning for further work. It also refers to itself as St Albans' premier flooring company, a claim that reflects its own presentation rather than an independent ranking.

Flooring types on offer

The catalogue is organised by material and by room, and the shop lists the following categories:

• Carpets, including wool and easy-clean options.
• LVT (luxury vinyl tiles) in wood and stone designs.
• Laminate.
• Vinyl.
• Wood flooring, both real and engineered.

Inspiration is grouped by areas of the home: open plan, dining, hallway, stairs and landing, kitchen, bathroom, bedroom, living room, home office, and lofts and attics.

Brands supplied and fitted

123floor works with a long list of manufacturers. For wood it names Ted Todd, Kahrs and V4; for stripe runners, rugs and stair carpets it names Roger Oates; for luxury vinyl it names Amtico and Karndean; and for laminate it names Quick-Step. Carpet brands include Crucial Trading, Cormar, Alternative flooring, Fibre flooring, Kersaint Cobb, ITC, Westex, Gaskell's Wool Rich, Penthouse, Kingsmead, Abingdon, Brintons, Adam Carpets, Edel Telenzo, Brockway, Victoria and Manx/Tomkinson, while Forbo appears among the vinyl options.

The company states that it promotes British manufacturers alongside some international ones, and it highlights Roger Oates stripe stair carpets, runners and rugs made from natural fibres as a signature line.

How the fitting service works

According to the company, fitting is handled by in-house floor-laying teams with local knowledge, supported by a measuring team that takes a design-focused approach. It offers a lifetime installation guarantee on fitted carpets and says it can organise preparation works rather than limiting itself to laying the final surface.

The firm also states that it coordinates installation with other tradespeople, such as builders, plumbers or kitchen installers, and that it is prepared to make multiple visits when a project involves several trades. Consultations can be arranged at the showroom or, per the site, without leaving the home.

Range, advice and waste handling

The shop reports more than 6,000 carpet and flooring samples to choose from and offers free expert interior design advice. It also states that it recycles 100% of all uplifted flooring and waste. The site presents the consultation as advisory rather than sales-driven.

Customer feedback

The site cites positive reviews and says the business is highly recommended on Trustpilot. It reproduces testimonials from customers in St Albans, Welwyn and elsewhere in Hertfordshire describing work that ranged from a single stair carpet to flooring across most of a house, with praise for communication, punctuality and the conduct of the fitters. These are individual accounts reproduced by the company.