Optimum Sports Limited

Optimum Sports Limited: cricket kit and club teamwear from Newcastle upon Tyne

Optimum Sports Limited describes itself as a specialist independent sports shop. Its two stated areas of focus are cricket kit for individual players and playing and training kit for football clubs and cricket teams. The business operates an online store with prices shown in pounds sterling, euros and US dollars, and it also handles printing and embroidery work for personalised items.

Cricket: equipment, clothing and bat servicing

Cricket is the deepest part of the catalogue. The range covers complete equipment bundles alongside individual items: cricket bats, junior cricket bats, batting pads, batting gloves, cricket balls, wicket keeping equipment, personal protection and helmets. Footwear, luggage and accessories sit alongside the playing gear.

On the clothing side, the shop lists cricket clothing bundles, cricket playing kit, coloured cricket playing kit and cricket training wear. A separate section is dedicated to cricket bat repairs, and the site also maintains a page on cricket bat maintenance and repairs.

Football kit for clubs at every level

The football section is organised around outfitting a full squad. It includes jerseys, shorts, socks, goalkeeper kit and football strip bundles, plus training wear, winter coats, base layers, bags, footballs, training and match equipment, referee items and winter essentials. There is also a dedicated line for women's and girls' teamwear and a football travel wear category.

The shop states that its football gear serves professional standard, amateur and grass roots football as well as indoor and futsal. Browsing filters group products by colour (black, navy, royal, RR blue, blue, green, maroon, orange, pink, purple, red, white and yellow) and by brand.

Rugby, padel and basketball

Rugby teamwear covers jerseys, shorts, socks, training wear, lightweight training garments, travel wear and training wear bundles. The company presents this collection as performance-driven apparel for players and coaches, made from materials it describes as premium and intended for comfort, flexibility and resilience.

Padel is represented through rackets, footwear, clothing and accessories, while basketball appears as ball sets, tops and shorts.

Brands stocked

The brand list includes adidas, Forma, Joma, Macron, Precision, Pro XXI and Surridge, alongside the shop's own Optimum Cricket and Optimum Sports lines.

Club and school partnerships

The site hosts dedicated pages for a long list of cricket clubs, football teams and netball clubs, which function as ordering hubs for those organisations. Cricket pages include Ambleside, Blaydon, Burnmoor, Burnopfield, Corbridge, Cramlington, Hexham Leazes, Tynedale, Wylam and Whickham, among many others, plus county and board pages such as Northumberland County Cricket Club and Northumberland Cricket Board. Football team pages include Blakelaw FC, Blaydon Youth, Consett AFC, Cramlington Town, Prudhoe Town FC and Westerhope United. Ravens North East Netball Club has its own page.

An education section lists institutions such as Mount Pleasant Primary, Teesside University Dental School, Teesside University Occupational Therapy, Teesside University Physiotherapy, Newcastle College University Centre, Newcastle College and Excelsior Academy.

Ordering notes

At the time of writing this profile, the shop displayed a notice that it was in its busy season, that demand for kits was high and that online orders might take longer than usual to arrive. The site also lists pages for trade registration, delivery and returns, and competitions.