Flaming Phoenix

Flaming Phoenix and its high-calorie Phoenix Bars

Flaming Phoenix is a British nutrition brand built around a single core product, the Phoenix Bar, a high-calorie bar designed for people who need to take on a large amount of energy in a small format. The company presents the bar as suitable for endurance efforts, expeditions and weight gain, and also for people whose appetite is low and who find eating difficult.

The site summarises the proposition with the line "Big energy. Small bar." and frames the product around the idea that when eating is hard, every bite has to count.

What the Phoenix Bar contains

According to the product information published on the site, each bar weighs 120 g and provides 557 kcal and 19 g of protein. The recipe is described as vegan and gluten-free. The bar can be eaten whole or prepared as a porridge, which gives a second way of consuming it for those who prefer a warm, spoonable format.

Who the bar is aimed at

The brand positions the product around three broad uses: weight gain, endurance activity and low appetite. Beyond that, the site's editorial content addresses a wide range of outdoor and occupational contexts, including expedition nutrition, bikepacking, ocean rowing, high-altitude mountaineering, military field nutrition, hiking and trekking, ski touring, offshore sailing, wild camping, polar expeditions, rock climbing, sea kayaking, rucking and backpacking.

Other sections of the site deal with high-calorie nutrition for everyday situations, such as people with a fast metabolism or a hardgainer profile, older adults who eat little, fussy eaters, night-shift workers, offshore workers, field scientists and NGO staff, as well as vegan and gluten-free diets.

Guides and nutrition resources

Alongside the product, Flaming Phoenix maintains an extensive library of guides. These cover specific routes and challenges, among them Everest Base Camp, Land's End to John o' Groats, the Bob Graham Round, Kilimanjaro, the Cape Wrath Trail, the Tour du Mont Blanc, Aconcagua, Greenland, an Antarctica solo crossing, Manaslu, Denali, the GR20 in Corsica, the Haute Route, the Arctic Circle, jungle expeditions, caving, the Camino de Santiago and the West Highland Way.

The material also includes practical planning content: kit lists for multi-day hikes and wild camping, no-cook backpacking meals, sledging rations, comparisons of energy bars for hiking and expeditions, freeze-dried meal guides, calorie calculators for hiking, climbing, cycling, swimming, rowing, skiing, rucking and walking, altitude acclimatisation plans, and meal plans ranging from 2,000 to 10,000 calories a day.

Customer rating shown on the site

The site displayed a rating of 4.9 out of 5 based on more than 390 customers when this profile was written. This figure reflects the brand's own presentation of its customer feedback.

Online store and markets

Sales are handled through the brand's online shop, which lists prices in pounds sterling for the United Kingdom and offers a country and region selector with currencies and markets including Australia, Austria, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Guernsey, Hong Kong, Hungary, Iceland, Ireland, the Isle of Man, Italy, Jersey, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, the Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland and the United Kingdom. The interface is available in English, French and German.