BAM Clothing

BAM Clothing: performance activewear with natural fibres

BAM Clothing is a British brand that designs and sells activewear and everyday clothing, with a strong emphasis on natural, organic and circular materials. The company presents itself as a business that is transparent about its supply chain and holds B Corp certification. Its product range is organised around activities such as yoga and Pilates, running, gym training, and walking and hiking, and it extends to everyday essentials like socks and underwear.

Product range for women and men

The catalogue is divided into women's and men's collections, each with tops, bottoms, outerwear, socks, underwear and accessories. For women, the range includes leggings in various lengths (running, cropped, 7/8 and full length), yoga and Pilates leggings, training leggings, yoga pants, joggers, shorts and skorts, as well as tops such as knitwear, zip jackets, sweatshirts, hoodies, long-sleeve and short-sleeve tops, crop tops, vests and base layers. Outerwear includes fleece, the Any Weather Mac raincoat and jackets. Underwear comprises briefs and bralettes, and accessories include hats and bags. For men, the offer includes T-shirts, long-sleeve tops, sweatshirts, hoodies, knitwear, base layers, fleece, training tops, joggers, shorts, cargo shorts and trousers, boxers, briefs and multipacks, plus socks, hats and bags.

Activity-based collections

BAM Clothing groups part of its range by activity. For women, it offers dedicated clothing for yoga and Pilates, gym and workout, running, and walking and hiking. For men, the activity categories are gym and training, yoga and Pilates, running, and walking and hiking. This structure helps customers find garments suited to a specific sport or outdoor pursuit.

Socks and underwear

Socks are a significant part of the assortment, with specific lines for trainer socks, walking socks, sport socks, everyday socks, Pilates grip socks, running socks and crew socks. The brand also sells socks by size ranges (4–7, 8–11 and 12–14) and offers a charity line called Purple Sock Day. Underwear includes bamboo boxers, briefs and bralettes, available in multipacks.

Material innovation and circularity

The company highlights the use of nature-based fibres, recyclable circular garments, cloud-soft and breathable fabrics, full traceability on each piece, and PFAS-free materials. It also runs a Post-wear Project and a Pre-loved with Continue programme, which appear to address the afterlife of garments. The site includes a glossary and annual impact reports as part of its sustainability communication.

Certification and brand ambassador

BAM Clothing states that it is B Corp certified. The brand also names Sally Gunnell as official brand ambassador, with a testimonial about the cut, comfort and conscious materials of the clothing.

Sales and customer service

The online store offers free UK delivery on orders over £50 and free 30-day returns. It also provides a loyalty reward scheme (a £35 reward) and displays a Feefo Platinum trusted service badge. The site lists a mid-season sale with up to 50% off selected items, and a range of currencies for international customers. Customer support includes contact, delivery, returns, FAQs, size and washing guides, and a glossary.