Alive & Dirty

Alive & Dirty: sportswear, trainers and outdoor clothing for men, women and kids

Alive & Dirty is a UK online retailer specialising in sports fashion and casual wear. Its catalogue spans men's, women's and kids' clothing, footwear and matching sets, with a particular emphasis on trainers, trail shoes and outdoor jackets. The store presents itself as a destination for "sports fashion, trainers, men's & kids' clothes for all seasons and occasions", positioning its range around everyday versatility rather than purely technical performance.

Clothing and footwear ranges

The men's clothing section is organised into matching sets, Mountain Equipment Lightline jackets, quarter zips, tracksuits, windbreakers, T-shirts and polos, shorts, track tops, pants, hoodies and sweatshirts, jackets and coats, gilets and body warmers, and accessories. Footwear for men includes trainers and trail shoes, slides and shoes. Women's categories cover new arrivals, clothing, footwear and sets. The kids' department mirrors much of the adult offer with clothing (matching sets, Lightline jackets, tracksuits, quarter zips, T-shirts and polos, tracktops and windbreakers, hoodies and sweatshirts, pants, shorts, jackets and coats, football kits and accessories) and footwear sized by age group: Junior (UK 3-7), Children (UK 10-2.5), Infant (UK 4-12) and Baby (UK 0-3.5). Kids' footwear is further divided into trainers and trail shoes, slides and shoes.

Matching sets and co-ords

A notable part of the assortment is coordinated sets, sold under own-brand labels ATX, OEX, Flux and Lupa, as well as third-party brands. Examples in the men's range include ATX two-piece and three-piece co-ord sets combining hoodies, T-shirts, shorts, jackets and pants in navy, dark grey, blue and black colourways, and Under Armour two-piece and three-piece sets in black/steel and green/black. Kids' sets are similarly grouped by ATX, OEX and Flux. These sets are presented as coordinated outfits for training, travelling and casual wear.

Brands stocked

The brand directory lists a broad mix of sportswear, outdoor and lifestyle names. Among them are adidas, adidas Originals, Altra, Antony Morato, ATX, Berghaus, CMP, Columbia, Cotopaxi, Cruyff, Dolomite, Ecco, Fessura, Flux, Frequency, HOFF, Juicy Couture, Kickers, Lupa, Mammut, Marai, Mizuno, Moda Bandidos, Montane, Mountain Equipment, New Balance, OEX, Paramo, Puma, Reebok, Reflect, Saucony, Scott Sports, Sealskinz, Sneaky, Sorel, Tecnica, Topo, Under Armour, UYN, VCTRS, Velous and Virtus. The meta description highlights Mountain Equipment, ATX, New Balance, Cruyff, Berghaus, Frequency, Flux and VCTRS among the featured labels.

Online shopping services

The site advertises free shipping on all UK orders of £70 and over, an extended Christmas returns policy, and the availability of Klarna and Clearpay as payment options (subject to terms and conditions). Students are offered a 10% discount. A newsletter sign-up is promoted, and the storefront includes wish lists and a customer account area. Prices are displayed in GBP and USD, and the interface can be switched between English and other languages.

Customer service

Customer service is contactable by email at customerservice@aliveanddirty.co.uk and by telephone on 0151 541 7610.