ActivePosture

ActivePosture: posture-corrective clothing and back supports

ActivePosture operates an online store specialising in posture-corrective garments and supports for men and women. Its range is built around the patented NeuroBand technology, described as inspired by kinesiotape, and the products are registered as medical devices. The company presents its clothing as a way to increase posture awareness and reduce tension in the neck, shoulders and back during everyday activities such as office work, travel, physical work or exercise.

Garments and supports in the catalogue

The catalogue is organised into bestsellers, men's and women's lines, the Posture Shirt, posture bras and back support. Specific items listed include the Men's and Women's Posture Shirt in Petrol, Black and White, a zipper version of the Posture Shirt for men and women, the ActivePosture Shirt for men and women, the ActivePosture Bra and a pullover bra, the Posture Brace in Premium and Basic versions, and a lumbar support belt. The Posture Shirt is presented as the option for reducing neck, shoulder and back pain or supporting recovery after an injury, while the zipper version is recommended for people with a shoulder injury or recent surgery. The Spinal Q vest is mentioned as the product with the most powerful support function.

How the NeuroBand technology is described

According to the company, the garments combine polyester, spandex and nylon to remain durable, breathable and elastic. The NeuroBand bands are designed to reflect muscle contraction and expansion, applying controlled resistance that encourages muscles to contract and helps the wearer maintain an upright position. The clothing is intended to activate muscles and blood circulation and to remind the body to hold a better posture. ActivePosture advises reading the instructions supplied with each product to obtain the optimal correction effect.

Intended users and medical positioning

The products are described as suitable for anyone seeking posture support, and the company states they may benefit people with an injury, spinal disc herniation, scoliosis, arthritis or related conditions. For those without a diagnosis, ActivePosture recommends consulting a professional. The medical device registration is presented as a guarantee of safety. Customer service is available to advise on which product may be most suitable.

Commercial terms and customer base

The site states that more than 300,000 customers in the UK have bought from ActivePosture, and it displays a 100% satisfaction guarantee alongside a 30-day return policy and delivery estimated at one to two days. At the time of writing, the catalogue showed a promotion of up to 37% off when buying two items, with prices such as £76.45 for the Posture Shirt (regular £89.95), £59.45 for the ActivePosture Shirt (regular £69.95), £50.95 for the bras (regular £59.95), £42.45 for the lumbar support belt (regular £49.95), £29.70 for the Basic Posture Brace (regular £34.95) and £59.45 for the Premium Posture Brace (regular £69.95). Product pages carried ratings of 4.7 to 4.9 from review counts ranging from 25 to 1,273.

Additional resources

The site links to a blog, a training centre and a Pain Centre, and includes a FAQ covering returns, delivery and guides. It also lists related Anodyne domains for Denmark, Switzerland, Germany, the Netherlands, Belgium, Austria, Sweden, France and Finland.