Grape Tree

Grape Tree, a health food retailer with an online shop and physical stores

Grape Tree sells health foods and wellbeing products both in store and online, presenting its range around value, quality and choice. The catalogue is organised so that shoppers can browse by product type or filter by dietary requirement, and it includes the company's own 100% Organic line alongside branded and unbranded goods.

The site's own description frames the offer as whole foods and superfoods, healthy snacks such as nuts, dried fruits and seeds, and an extension into personal care, beauty, minerals, vitamins and supplements.

Browsing by diet and by category

Two parallel navigation systems structure the shop. The dietary filters cover vegan, dairy free, gluten free, organic, lactose free, nut free, keto, high fibre and caffeine free, which lets a customer narrow the whole catalogue to a single requirement. The category menu, meanwhile, is divided into broad departments:

• Nuts, seeds and fruit, including nut butters and a full coconut range (oil, butter, flour, desiccated, flakes, milk and water).
• Health and superfoods, with cacao, psyllium, superfood powders and supplements, protein powders, drinks and foods, maca powder, manuka honey, turmeric and ginger.
• Personal care and beauty, covering bodycare, skincare, shampoo, conditioner, handwash, soap bars, aromatherapy and oral care.
• Vitamins and supplements, from single vitamins and minerals to mushroom products, apple cider vinegar, live cultures, collagen, curcumin, sour cherry juice, lecithin and omega or fish oils.
• Weight management, with lines positioned around weight loss and GLP-1 support, digestive and fibre support, protein, hydration and electrolytes, energy, and skin, hair and collagen.
• Treats and snacks, including healthy nut, seed and fruit snacks, crisps and savoury items, classic mixes, confectionery, sugar-free sweets, fudge, jelly beans, marshmallows, Turkish delight, liquorice, popcorn, halva, flapjacks, coated nuts, chocolate-covered fruits and nuts, biscuits, healthy bars and a dedicated vegan sweets and chocolate section.
• Cupboard essentials, with grains, cereals, porridge and oats, granola and muesli, herbs and spices, value packs, baking ingredients, pulses, beans and lentils, sauces and marinades, honey, jams and spreads, condiments, sweeteners, oils and vinegars, yeast, bread and crispbreads.
• Drinks, spanning herbal, fruit, black, green, ginger and matcha teas, sleep and relax teas, kombucha, electrolytes, juice and water.

Product examples and pricing shown in the catalogue

The bestsellers and new arrivals listed on the site give a concrete picture of the range and its price points. Golden linseed (flaxseed) 500g appeared at £1.89, walnut halves and pieces from £3.49, paleskin peanuts from £2.49, Grape Tree Organic Coconut Oil 500ml at £5.99, premium mixed fruit from £2.29, an omega mix with chia and goji 500g at £3.99, sweetened dried cranberries 375g at £3.69 and 1kg at £6.99, original salted peanuts 1kg at £4.99, raw flaked coconut 300g at £3.69, pine nut kernels from £3.99 and Supreme Californian Almonds from £3.29.

Several multi-buy mechanics were running at the time of writing: three 1kg packs of peanuts for £20, three 1kg packs of walnuts for £20, three 1kg packs of cranberries for £19, three 1kg packs of Supreme Californian Almonds for £25, two 500ml tubs of organic coconut oil for £10, a 3-for-2 promotion on herbs and spices, and a 15% discount on nuts, seeds and fruits with a £60 minimum spend. These are promotional conditions subject to change.

Own-brand organic range and dietary coverage

A recurring feature of the catalogue is the 100% Organic own-brand range, which sits alongside the free-from, raw and vegan ranges the company highlights. The dietary filters are applied across departments rather than confined to food, so the same vegan, gluten-free or nut-free criteria can be used when browsing supplements, snacks or personal care.

Recipes, blog and editorial content

Grape Tree maintains a recipes and lifestyle section aimed at readers interested in healthy eating, with vegan and gluten-free recipes and contributions from guest bloggers and recipe creators. Recent entries included a piece on vegan foods that may increase GLP-1, an explainer on ube powder with recipes, and spiced lentil kofta meatballs made with oats, mixed seeds and lentils. The site also publishes a magazine and maintains a blog as part of its content output.

Delivery, ratings and customer guarantees

Delivery is free to UK mainland addresses on orders over £35, with the company noting that postcode exclusions may apply. The site displays a 4.8/5 rating attributed to Feefo and based on independent customer feedback, and refers to a "Grape Tree GuaranTee" covering purchases. A rewards programme, gift cards, vouchers and a store locator are also listed among its services.

Wholesale and organisational information

Beyond retail, the site includes a wholesale bulk section. Corporate pages cover the company's magazine, vision and values, privacy and cookie policies, charities, careers, a gender pay gap statement, a modern slavery statement and reviews.