Motobins Ltd

Motobins Ltd: Independent BMW Motorcycle Parts Specialist

Motobins Ltd is a family-run business based in Surfleet, Lincolnshire, dedicated to the supply of spare parts and accessories for BMW motorcycles. Founded in 1985 by Paul and Beatrice Binswanger, the company has operated for over three decades and describes itself as the UK’s largest independent BMW motorcycle parts and accessories supplier. Its catalogue covers all BMW models from 1970 onwards, and it distributes worldwide.

The business is run by the Binswanger family. Paul Binswanger, a former radar installation engineer who travelled extensively by BMW motorcycle, serves as Managing Director and oversees stock range and pricing. Beatrice Binswanger, a Company Director, has been involved since the company’s inception. David Binswanger joined in 2012 and is now Managing Director, steering the company’s future direction. The team also includes Damien (Manager since 1998, responsible for the Hepco & Becker website and international customers), Hayley (purchasing since 2002), Adrian (senior packer since 2010), Gaynor (accounts since 2016) and Ted (Storeman since 2018).

Product Range and Specialisations

The online catalogue lists thousands of new parts, with ordering available through the website. The company states that same-day despatch is offered, and next-day delivery is available via FedEx, Parcel Force and Royal Mail. The site allows searching by part number or description, and customers can select their specific BMW model to narrow results.

Beyond standard spare parts, Motobins stocks a variety of accessories and maintenance products. The catalogue includes:

• Hepco & Becker luggage equipment, with a dedicated website for all models including Yamaha and Honda.
• Small magnetic tank bag for steel tanks (£41.25 + VAT) and a waterproof rear bag with universal fitting (£104.87 + VAT).
• A range of gifts and goodies.
• Fuel injector reconditioning service (£25.00 + VAT per injector).
• Halogen and LED parking light bulbs (£5.00 / £6.25 + VAT), presented as an upgrade from the standard 4W bulb to provide a daytime running light without loading the alternator.
• Gearchange adjustable ball-jointed linkage, part no. 53925 (£17.50 + VAT).
• Rustbuster products for bike protection.
• Chrome silencers with bullet end and cone end, from £179.00 + VAT.
• Engine, carburettor and gearbox manuals at £9.99 each.
• Brembo 4-pot caliper seals (£19.50 + VAT).
• Auxiliary socket to USB adapters.
• Pulse Jet Ignition, described as a revolutionary new way of igniting the main cylinder charge.
• Stahlbus automatic brake bleed valve and engine oil drain valve.
• High-output alternator kits to improve the charging system.

These items and prices are those displayed on the website at the time of writing this profile; they may be subject to change.

Hepco & Becker UK Sole Agents

Motobins acts as the UK sole agent for Hepco & Becker, a manufacturer of motorcycle luggage systems. The company maintains a separate website dedicated to Hepco & Becker products, covering all models including Yamaha and Honda, and the manager Damien is responsible for its development and ongoing progression.

Customer Engagement and Technical Resources

The website includes a customer gallery inviting riders to submit photos of their bikes or trips for potential featuring. It also provides online technical hints and tips, a BMW model history directory, and a section for special offers and stock clearance. The company describes itself as “large enough to cope but small enough to care,” and notes that riding BMWs is a passion rather than just a pastime.

Operations and Distribution

Orders can be placed online, and the company offers delivery via FedEx, Parcel Force and Royal Mail, with next-day delivery available. The site supports multiple currencies for international customers. The company is registered in England & Wales (No. 2995546) and its registered office is at 16 Surfleet Rd, Surfleet, Spalding, Lincs, PE11 4AG. VAT registration number is 363 4203 76.