Koda

Koda: a social media CRM for solo managers and small studios

Koda is a software product aimed at freelance social media managers and small creative studios, particularly those who handle both strategy and content production. Its stated focus is the workflow from shoot day through client approval to the monthly report, rather than a generic publishing tool. The company presents the platform as an alternative to Meta Business Suite for managing Instagram access and analytics on behalf of clients.

Client onboarding through a single Facebook link

The setup process is built around a one-tap connection link sent to the client by email. According to the site, the client taps once via Facebook and Koda handles permissions, analytics and reports, avoiding asset roles, Business Manager invitations and settings walkthroughs. The company claims this reduces client setup from weeks to minutes and unlocks Instagram analytics and insights, a DMs and comments inbox, and auto-generated monthly reports.

Brand intelligence and tone-matched content

Each client profile stores tone of voice, a brief covering target audience, key messages and do's and don'ts, and brand colours. Koda calls this Brand Intelligence and applies it across captions, content ideas, shoot briefs and reports so that output reflects the client's voice rather than a template. The site illustrates this with a restaurant example: a warm, witty, food-led tone with behind-the-scenes content and no hard sell.

Shoot planning and publishing tools

The platform includes a shoot day workflow in which each video is briefed with an idea, insight, length, format and platform before filming. Caption examples in the client's tone are provided for editing, and the plan can be pushed to the content calendar. The publishing feature set covers Reels, carousels and single posts on Instagram, with auto-publishing plus first-comment, location and collaborator settings. A drag-and-drop content calendar shows status, colour, platform and media by month or week.

Inbox, analytics and client reporting

Instagram comments and DMs from all connected clients are pulled into a single inbox with threaded replies, unread counts and a choice of per-client or organisation-wide views. Analytics include per-post insights such as saves, shares, reach and Reels watch time, a monthly performance heatmap, best time to post by format, and competitor tracking. Branded monthly client reports can be emailed in one click without requiring the client to log in.

Additional features for creators

Beyond the core workflow, Koda lists moodboards with uploads, reel links and notes that can be shared by signed link or sent to a shoot plan; client approvals through a clean link where clients tick off posts or request revisions; tone-matched captions that can be rated to improve future writing; competitor tracking; brand listening for hashtags and tag mentions on Instagram; content idea generation; meeting notes attached to each client; and a per-client task list.

Mobile app and notifications

Koda for iPhone and iPad sends push notifications for approvals, change requests, live posts and failed posts, as well as alerts when sign-off arrives after the scheduled slot. Notification preferences are configurable in the app, which also includes the calendar, inbox, analytics and publishing tools.

Pricing and plans

The site lists four monthly plans, each starting with a 14-day free trial. Personal brand costs £9.99 per month for one profile, two team members and around 200 AI captions a month. Freelancer costs £19 per month for up to three clients, a single user and around 330 AI captions a month, with email support. Studio costs £29 per month for up to 10 clients, unlimited team members and around 2,000 AI captions a month, with priority support. Agency costs £39 per month for up to 25 clients, unlimited team members and around 5,300 AI captions a month. Prices are shown in GBP with selectable USD, EUR, AUD, CAD, NZD and ZAR currencies.

Reviews and user base

The site states that every review on Trustpilot so far is five stars and quotes social media managers from the UK, Malaysia and the USA describing the platform's usefulness for managing multiple client accounts. It also refers to hundreds of social media managers using Koda.