Inocencia

Inocencia, independent premium menswear in Shrewsbury

Inocencia is an independent retailer of premium men's clothing based in Shrewsbury, trading online through its own store at inocencia.co.uk. Its catalogue is organised around branded casualwear and outerwear, with a strong presence of workwear-derived labels and British heritage names.

A brand portfolio spanning workwear, heritage and streetwear

The shop lists a broad roster of labels. Among the most heavily stocked are Carhartt WIP, with 281 products when this profile was written, alongside Lyle & Scott (251), Weekend Offender (170), Napapijri (154), Marshall Artist (123), Farah (119), Edwin (110) and Lee (95). The range also includes Ma.Strum, Parlez, Pretty Green, Original Penguin, Penfield, Sergio Tacchini, Luke 1977, Aquascutum, Baracuta, Timberland, Tootal, Nicholas Deakins, Hikerdelic, Junk de Luxe, Merc, Realm & Empire, One True Saxon, Swanndri, Victorinox and Guide London, among others.

Beyond clothing, the assortment extends into accessories and grooming-adjacent lines, with names such as Burlington, Geo F Trumper, Laboratory Perfumes and Baxter of California appearing in the brand menu.

Product categories in the catalogue

The store is structured into clothing, footwear and accessory departments. The main groupings shown include:

• Coats and jackets, the largest apparel category with 207 products
• T-shirts (475) and tops and jumpers (297)
• Polo shirts (214) and shirts (182)
• Jeans and trousers (156) and shorts (128)
• Fleeces (32) and graphic tees (55)
• Footwear (49)
• Accessories: hats (52), socks (37), belts (16), backpacks, rucksacks and bags (11), wallets (11), scarves (7) and gloves (1)
• Toiletries (32) and underwear (11)

Gift-oriented sections are also maintained, including a general gift ideas category and a dedicated selection of items under £30.00.

Seasonal collections and featured pieces

The homepage highlighted the Carhartt WIP and Weekend Offender autumn/winter 2026 collections, together with Parlez and Aquascutum. Featured items included Carhartt WIP's Active Winter Jacket in Dearborn Canvas (listed at £185.00), the OG Detroit Winter Jacket in Raven/Black (£235.00), the Detroit Winter Jacket in Black and in Hamilton Brown/Tobacco (£185.00 each), the Stanford Parka Black (£235.00), the Prentis Liner (£159.99) and Newel Cord Pants (£105.00). From Marshall Artist, the Avondale Hybrid Jacket Black (£125.00) and Artic Camo 1/4 Zip Jacket (£135.00) were shown; from Weekend Offender, the Fleece Lined Face Mask Jacket Technician in Saffron and Ash Grey (£99.00 each) and the Gacha Gilet in Blackforest Green (£89.99).

Promotions and delivery terms stated on the site

When this profile was written, the site advertised a 15% discount on full-price items using the code "NEW15", and free delivery on orders of £100 or more. The retailer's meta description refers to next-day UK delivery, and the footer links to pages covering delivery prices and timescales, returns, privacy policy, terms of service and refund policy, as well as Klarna terms. A newsletter sign-up is offered for announcements described as exclusive secret sales and style news.

Sales channels and operation

Inocencia sells through its own e-commerce site, built on Shopify, with a shopping cart, wishlist, order notes, shipping estimator and coupon field at checkout. The catalogue is divided into new arrivals, sale and outlet sections, with a flash sale collection also listed. The site credits DT Digital and Nice&Co. as its developers and carries a 2026 copyright notice.