HDC Consultancy

HDC Consultancy: web development and marketing from Shrewsbury

HDC Consultancy is a boutique digital consultancy based in Shrewsbury, Shropshire, that builds websites and the systems behind them. Its stated focus is on turning visitors into qualified enquiries and booked jobs, combining web development with SEO, paid advertising, digital marketing, lead generation and AI automation. The company describes itself as a senior, in-house UK team of developers, designers, paid-media specialists and closers, and says the people who scope a project are the ones who deliver it, with fixed-price builds and client ownership of the finished work.

The firm presents itself as working with businesses across the UK and lists a range of industries it serves, including tradesmen, construction, automotive and vehicle rental, manufacturing, logistics, e-commerce, professional services, garden and outdoor living, renewables and solar retrofit, health and wellbeing, local services and sports clubs and academies.

Services offered

HDC Consultancy groups its offer into a set of named services:

• Web development: new builds, redesigns and rebuilds, described as bringing enquiries.
• Website rebuild: replacing an existing site while keeping the business.
• Web design: design intended to make the right next step obvious.
• Website care plan: ongoing website management with a named person who answers.
• App development: mobile apps that solve a real operational problem.
• Branding: positioning a business to look like the first choice.
• SEO: helping a business be found by people already searching for what it does.
• Paid advertising: PPC campaigns that aim to return more than they cost.
• Digital marketing: marketing measured in enquiries rather than likes.
• Lead generation: paying for leads rather than promises.
• AI systems and automation: systems intended to prevent missed leads.
• Sales team: contacting and closing leads generated by the marketing.

The company also offers a combined package called The Complete Setup, which brings together website, CRM, automations, AI chatbot, email marketing, Google and Meta ads, branding and hosting, built and wired together by one team. Pricing for this package is described as on application and scoped per business.

Technical stack and tools

HDC Consultancy lists the languages, frameworks, platforms and tools it builds, automates and markets with. On the development side these include Astro, React, Next.js, Vue, Nuxt, Tailwind CSS, Vite, TypeScript, JavaScript, Prettier, Node.js.NET, C#, PHP and WordPress, alongside databases and services such as MySQL, PostgreSQL, SQL Server, Supabase, Stripe, Cloudflare, AWS, Azure, Hostinger, Azure DevOps, Docker, Git, GitHub, Turnstile and Dependabot.

For automation and marketing operations it cites Airtable, Zapier, Make, HubSpot, Brevo, Mailchimp, Tawk.to and WhatsApp Business. Advertising and analytics tools include Google Ads, Meta Ads, Microsoft Ads, Google Tag Manager, Google Analytics, Google Search Console, Bing Webmaster Tools, SEMrush and Ahrefs. It also lists OpenAI, Claude, Figma, Canva, Microsoft Teams, Notion and Outlook.

Case studies and reported results

The company presents several client case studies with figures it describes as real and owner-approved:

• DriveOn Vehicle Rental (automotive and vehicle rental): more than 500 leads in five months on £10 per day, with a site built from scratch, live vehicle listings from the client's stock system, CRM automation, an AI chatbot and email marketing.
• All Season Garden Rooms (garden and outdoor living): more than 100 leads in the first month at around £5 each, through a new high-performance website backed by paid social, now expanding beyond the original local area.
• MW Ground Screws (industrial foundations): around £9 cost per lead on PPC, with a high-end site converting organically from day two and niche PPC competing with larger local rivals.
• DVC Group & Warm Homes Funding (commercial solar and retrofit): more than 2,000 organic leads in two years from two authority sites built from scratch, with no paid spend.

Other live builds named on the site include KR Automotive Group, SP Legal Solutions, Free Solar UK, UK Housing Claims, Bike Crash Claims, Smarter Build, Smarter Clean, G10 Events, PPA Funding and Ivy Care Management, as well as Fast Track Leasing, which the company cites as an example of its Complete Setup stack.

Team, certifications and working approach

HDC Consultancy describes its team as senior and in-house, with developers, designers, paid-media specialists and closers. It states that its paid-media specialists hold Google and Meta Blueprint certifications and run Search, PMax, Shopping and social campaigns with full GTM/GA4 tracking, while a sales team contacts and closes leads within minutes. The company reports hundreds of thousands of clicks and thousands of conversions driven for clients at a low cost per lead.

It also states that performance, accessibility and technical SEO are built in from the first commit, and that projects are delivered on fixed-price terms with the client owning everything. The site notes that Harry replies personally to enquiries, usually the same day, and that replies are given within one working day.

Coverage and local presence

HDC Consultancy is based in Shrewsbury and lists the areas it covers as Shrewsbury, Telford, Oswestry, Bridgnorth, Ludlow, Market Drayton, Whitchurch and Newport, alongside all areas. The company operates as HDCH Limited, trading as HDC Consultancy, with company number 16237398, registered in England & Wales.