BRITA

BRITA water filter solutions for homes and professional sectors

BRITA operates a UK-focused website through which it presents a range of water filtration products and dispenser systems. The catalogue is divided into consumer products and professional solutions, covering filter jugs, bottles, carafes, tap filtration and cartridges, as well as water dispensers for domestic and business use.

Consumer product range

The consumer section lists water filter jugs, water filter bottles, water filter carafes, water filter tap solutions, filters and cartridges, a water dispenser for home and spare parts. Among the featured items are the BRITA LARQ iQ Water Filter Bottle, described as offering self-cleaning UV-C, better taste and a hydration reminder; the BRITA LARQ Essential Bottle, presented as a durable bottle without filtration; the YOURCE cool dispenser, which filters, cools and heats water on demand; a glass jug in a 60th-anniversary edition with silicone base; a 3-way tap for freshly filtered water straight from the tap; and the MAXTRA PRO PURE PERFORMANCE 12-pack cartridge for cold and hot drinks.

Professional filters and dispensers

For professional users, BRITA details filters and accessories aimed at coffee shops and bakeries, vending, catering and fine dining. It also offers BRITA Managed Services, water training, a professional newsletter and a Professional Filter Service App. The dispenser line includes the Extra C-Tap, presented as the first fully customisable water dispenser, with a premium design, smart features such as portion control and the ability to tailor it to user preferences.

Services for consumers and professionals

The site includes a store locator, product registration, replacement parts, a water hardness score tool, a newsletter and recycling for water filter cartridges. Professional services include contact channels for filters and dispensers, downloads, a video gallery, recycling for professional filters and the MyBRITA account area for managing orders, product registrations and cartridge service.

Partnerships and initiatives

BRITA has collaborated with Millie Bobby Brown on a limited-edition bottle under the florence by mills x BRITA LARQ name. The company also states that it has removed almost half a million bottles from LTA tournaments since 2024 and describes itself as the first non-single-use water sponsor of British tennis. Other initiatives mentioned include a professional filter recycling programme, an insights toolkit called Invisible Waste about hidden energy waste for businesses, and a stated goal to save 8 billion plastic bottles.

Contact areas

The website separates contact channels for online orders, consumer products, professional dispensers and professional filters, each with its own telephone number and service hours. It also provides a message form for customer service enquiries, with subject categories for consumer products and filters, cartridge service, online orders, professional filters and professional dispensers.