MiPA

MiPA: virtual PA and call answering support for UK businesses

MiPA is a Manchester-area provider of remote personal assistant and telephone answering services aimed at entrepreneurs and business owners. The company describes itself as an award-winning virtual PA and call answering team and states that it handles more than 2,000 calls a day for UK businesses. It has been operating since 2007 and reports having worked with hundreds of business owners over that period.

The stated purpose of the service is to free clients from routine administrative work so they can concentrate on higher-value projects. MiPA frames this around four outcomes: protecting focused time, reducing time spent on low-value tasks, helping owners build businesses they enjoy running, and removing recurring jobs from their workload.

Service lines

The offer is organised into several named services, each covering a different part of day-to-day business administration:

• MiCall — telephone answering, presented as a way to stop calls going to voicemail and to ensure prospects reach a person.
• MiPA — virtual personal assistant work centred on diary management and general administrative support.
• Mi Follow Up — appointment setting, including booking appointments from incoming calls.
• Mi Concierge — inbox management, described as taking over email handling to recover time otherwise lost to email.

The company also publishes a guide listing 106 tasks it says high-performing business owners delegate to its team, spanning email and call handling, social media, event planning and business administration.

Problems the service is designed to address

MiPA presents its services as a response to a set of common operational gaps: missed calls and lost sales, prospects reaching voicemail, appointments that need to be booked from inbound calls, poorly handled calls, excessive time in the inbox, inconsistent lead follow-up, insufficient time for business-building work and reluctance to keep doing disliked tasks. It also positions itself as an alternative to recruitment, arguing that outsourcing costs less than hiring and requires no recruitment or training on the client side.

Who it works with

The site includes a dedicated section for accountants among the client groups it serves, alongside general support for small businesses and owner-run companies. Client feedback quoted on the site describes use of PA services, call overflow and sales support, as well as a progression from call answering to a dedicated PA as a business grew.

Trial and contact

MiPA advertises a seven-day free call answering trial for prospective clients. The company also produces a weekly video series, MiTV, in which founder Emma shares advice on time management, planning and running a business, supported by a podcast, blog and case studies.