Nooshé

Nooshé: Persian-inspired baking from Salford

Nooshé is an artisan bakery trading as Nooshe Ltd, registered in England & Wales, and based at 2 Hulme Street in Salford, Greater Manchester. Its catalogue centres on cakes, cookies and cheesecakes that draw on Persian flavours and combine them with British influences. The bakery presents itself as a modern Iranian bakery born in the UK, with the aim of bringing Persian heritage and hospitality to its desserts.

What the bakery makes

The range described on the site includes saffron-kissed cheesecakes and buttery cookies, alongside cakes and cheesecakes more broadly. The flavours referenced are saffron, rose water, pistachios and walnuts, used to create what the bakery describes as a fusion of British and Persian influences. Each item is presented as handcrafted and made without artificial preservatives.

Ingredients and method

Nooshé states that its bakes are made by hand using premium, fresh ingredients, with no artificial preservatives, and that it stays close to authentic flavours. The site describes the baking as balancing centuries-old tradition with innovation, and frames each creation as a work of art. These are the company's own characterisations of its approach.

Buying and wholesale

The site is organised around online ordering, with a separate wholesale section for trade buyers. It also offers a free account that provides faster checkout, member-only rewards and a complimentary cookie box with the next order, according to the site. A sale section is displayed on the page.

Company details

Nooshe Ltd is registered in England & Wales and trades as Nooshé. The business address is 2 Hulme Street, Salford, Greater Manchester, UK M5 4ZD. The site lists info@nooshe.co.uk and +447788154874 as contact details, and states that the company was established in 2025.