Joseph Morris Butchers

Joseph Morris Butchers, a family butcher's business across Leicestershire and Warwickshire

Joseph Morris Butchers is a family-run meat business that began in 1930 when Joseph Morris opened a small shop in the village of South Kilworth, Leicestershire. Over the following decades the founder's sons, David and Reginald Morris, expanded the operation: David opened a second shop in 1960, while Reginald turned to farming and raising the animals. The company states that it is now in its fourth generation, with Joseph's great-grandsons working in the shops in Rugby, South Kilworth and Wigston.

Alongside the three butcher stores, the business operates its own abattoir, a catering arm and a kitchen where it makes pork pies, sausage rolls, dinner pies, pasties and haslet. These products sit alongside a range of home-cooked hams, roast pork, beef and turkey.

Meat sourced from local farms

The company says all its livestock comes from local farms, a practice it links both to support for the local farming community and to consistency of quality. It also highlights short travelling distances as a way of reducing stress on the animals, describing animal welfare as one of its main priorities.

Beef, lamb and pork at the counter

The product range is organised around beef, lamb and pork, complemented by the homemade lines prepared in its own kitchen. The Rugby shop, the largest of the three, is presented as catering to a wide range of tastes; the company cites examples such as brisket on the bone, fillet steaks and boerewors sausage.

Catering for local restaurants

Joseph Morris Butchers also runs a catering business that supplies meat to local restaurants. The company notes that its name can be found on the menus of the establishments it serves.

Recognition and customer feedback

According to the company, its Rugby store was nominated and reached the finalist stage in the Meat Management Awards for Best Butcher Shop in 2019. The site also reproduces comments from customers, including praise for the helpfulness of staff, the selection of meats and the taste of the sausages, sauces and sausage rolls, as well as a regular buyer of Christmas hampers who describes the produce as affordable and high quality.

Ordering and branches

Orders for delivery can be placed by telephone. The South Kilworth shop, the Rugby shop and the Wigston shop each have their own order line, and the Wigston and Rugby stores can also be contacted by email. The company lists its branches as Rugby, South Kilworth and Wigston.