Planet Perfume

Planet Perfume, a British online fragrance retailer

Planet Perfume sells branded fragrances online through planetperfume.co.uk, with a catalogue organised around women's and men's scents, gift sets, travel sizes and a rotating selection of featured brands. The company presents its offer as genuine branded product at reduced prices, advertising discounts of up to 70% off the recommended retail price and free tracked delivery on orders over £20.

The business began in 1996 in a rented corner of a retail shop in Leyton, in East London, where it displayed a handful of branded fragrances in four small wall cabinets. It later moved into a larger retail unit and launched its website in 2005. According to the company, it subsequently applied for and obtained authorised stockist status with a number of brands, and describes itself as an Authorised Brand Retailer for a broad range of fragrances.

Brands and product range

The site's featured brands include Paco Rabanne, Marc Jacobs, Britney Spears and Jean Paul Gaultier, alongside a longer list that takes in Calvin Klein, Versace, Moschino, Carolina Herrera, Jean Paul Gaultier, Thierry Mugler, DKNY, Davidoff, Elizabeth Arden, Estée Lauder, Tommy Hilfiger, Kenzo, Mont Blanc, Roberto Cavalli, Mercedes Benz, Lanvin, Dunhill, Police, Nautica, Sean John, Reyane Tradition, Sarah Jessica Parker, Elizabeth Taylor, Oscar de la Renta, Agent Provocateur, Pal Zileri, Iceberg, Katy Perry, Usher, Adam Levine, Worth, Gres, Milano Cento, The Perfumer's Workshop and Franck Olivier.

Listings are grouped by gender and format. Examples from the Paco Rabanne range include 1 Million Black 50ml eau de parfum, Lady Million 50ml, Million Gold, Invictus 100ml eau de toilette, Phantom Parfum 100ml, Phantom Intense, 1 Million 100ml, Genius Me 62ml, Phantom Elixir, 1 Million Night Elixir 100ml and Invictus Parfum 100ml. From Marc Jacobs the catalogue lists Daisy Love Glow 50ml, Perfect Elixir 30ml, Daisy Pop 50ml, Daisy Love Pop 50ml, Dot 100ml, Daisy Eau So Fresh Pop 75ml, Daisy 100ml, Perfect 50ml, Perfect Intense 50ml, Daisy Love 50ml, Honey 100ml and Dot in a range of sizes.

Each product page shows the format and concentration — eau de toilette, eau de parfum, parfum or elixir — together with the original price, the current price and the percentage reduction. At the time of writing this profile, examples included Dot 100ml at £25.00 against £99.00 (75% off), Phantom Parfum 100ml at £75.00 against £115.00 (35% off) and Daisy Love Glow 50ml at £49.00 against £73.00 (33% off). Some items, such as Phantom Elixir, Million Gold and Dot, are listed with a price range rather than a single figure.

Buying and delivery

Shoppers can browse by gender, by gift sets, by travel sizes and by brand, and the site provides order tracking for purchases. Delivery options are set out in a dedicated section of the site, and tracked shipping is advertised as free above a £20 order threshold. The company also runs a newsletter sign-up for deals and exclusive discounts.

Customer feedback and trading record

The site reproduces reviews collected through its marketplace channels, attributed to Trustpilot, OnBuy and Amazon. The quoted comments praise speed of delivery, packaging and pricing; one reviewer notes next-day free delivery. The company states that it has supplied thousands of customers over more than 25 years and gives its company number as 06047748.

Retail premises in Romford

Alongside the online store, Planet Perfume trades from a retail unit at 8–9 Brewery Walk in Romford, Essex. The same telephone number and email address serve both sales and support enquiries.