John's of Romford Motorcycles

John's of Romford: a Suzuki and BSA dealership in Romford

John's of Romford Motorcycles is an officially appointed Suzuki and BSA motorcycle and scooter dealership serving Essex and East London. The business was first established in 1966, initially selling resprayed Vespas and Lambrettas during the Mod scene, and has since grown into what it describes as a 'One Stop Bike Shop' covering the whole ownership cycle.

The dealership operates from 46-52 London Road in Romford, Essex, and runs full comprehensive workshop facilities at both of its branches for after-sales service and motorcycle repairs.

New and used motorcycles and scooters

The showroom covers new Suzuki bikes, including models in stock and demonstrators, alongside a used range. The used bike search allows filtering by make (Honda, Kawasaki, Suzuki, Triumph and Yamaha) and by maximum price, with brackets from £3,000 up to £10,000 and above. The site also lists exclusive Suzuki offers and a dedicated offers section.

Beyond conventional motorcycling, the dealership positions scooters for two specific London working uses:

• Taxi knowledge: scooters described as lightweight, fuel-efficient and ULEZ-compliant for London cabbies training for The Knowledge and studying the Blue Book runs across North, South, East and West London.
• Food delivery: reliable, fuel-efficient scooters aimed at riders working with Deliveroo, Uber Eats, Just Eat and other UK food delivery services, presented as suited to stop-start traffic with low running costs and easy manoeuvrability.

Workshop, servicing and MOT

Servicing is handled in-house at the Romford workshop, with comprehensive facilities at both branches. The workshop menu covers general workshop services, Suzuki warranty service, service enquiries and MOT enquiries. The site also provides a route to sell a bike to the dealership.

Training, insurance and finance

The dealership offers CBT (Compulsory Basic Training) and licensing information, and lists insurance among its services. Finance is arranged as a credit broker: Johns of Romford LTD is authorised and regulated by the Financial Conduct Authority for consumer credit (FRN 1772152) and introduces customers to a selected group of lenders. According to the site, no fees are charged for consumer credit services, and the company receives a payment or other benefit from finance providers, typically a fixed fee or a fixed percentage of the amount borrowed; the amount can be disclosed on request. Finance applications are subject to status, terms and conditions apply, and are available to UK residents aged 18 or over.

Clothing, helmets and spares

The shop side stocks genuine motorcycle parts and accessories from major manufacturers, plus helmets, clothing and boots. The site's shop section is organised around spares and helmets and clothing.

News and community

The dealership maintains a news and events section. Recent items shown include new colours for the award-winning Suzuki 8S for 2026 (a twist on traditional Suzuki blue, an all-black version and a red and black option, with the Metallic Triton Blue getting blue radiator shrouds and headlight cowl), the orange Suzuki 8R, and Suzuki's continued pricing realignment with 1.9% finance on selected models. The site also lists clubs and states that the business supports the Bikes in Stock website.

Second location in Rush Green

In addition to the London Road showroom, the company operates a branch at 162 Rush Green Road, Rush Green, Romford, Essex. The Rush Green branch has its own email address, rushgreen@johnsofromford.co.uk, and the site states that full comprehensive workshop facilities are available at both branches.