New Dawn Solar

New Dawn Solar: solar, battery and EV charging installations in south-east England

New Dawn Solar Ltd is a family-run business that designs and installs solar power systems, battery storage and electric vehicle chargers for residential and commercial premises. The company states that it serves customers throughout the south-east of England and operates from a Hertfordshire office in Rickmansworth.

Its offer is built around three lines of work: solar power for homes, solar power for business premises, and EV chargers for homes or offices. The company presents these as ways to cut energy costs, and frames the wider goal as helping customers move toward energy independence.

How the company describes its approach

New Dawn Solar says it does not employ sales people. According to its own account, a first enquiry is handled directly by the owner of the business, Daniel Roser. The company also promotes a price promise built on what it calls clear and straightforward communication, with no price drops, no pressure and no hassle.

Under the heading "The New Dawn Way", the firm describes a three-part method: listening carefully to the customer's requirements when designing the system, committing to clear communication and a hassle-free experience, and pursuing value for money through careful design and competitive pricing.

Instant quoting with satellite imagery and AI

The website offers a solar quote tool that produces an estimate in a few clicks. According to the company, the tool uses satellite imagery and artificial intelligence to analyse a roof's solar potential, calculate optimal panel placement, estimate energy production and provide cost savings figures. The company states the tool is free to use and carries no obligation.

Performance and warranty claims as presented by the company

New Dawn Solar makes several specific claims about outcomes and guarantees:

• Solar installations typically pay for themselves within six years, in the company's description.
• Panels carry a 25-year insurance-backed warranty.
• Most customers see bill reductions of up to 75% in their first month.
• Residential customers typically save up to 75% on electricity bills and recover their initial panel investment within six years.

These figures are the company's own presentation of its results and guarantees rather than independently verified data.

Accreditations and affiliations

The company states affiliations with HIES, NAPIT, MCS and Which. The footer of the site lists further membership details: HIES membership DCR/A/1430, MCS and NAPIT membership NAP70637, and Trustmark 3188518. It also identifies the operating company as New Dawn Solar Ltd, registered in England and Wales No. 12512320, with VAT No. 438417678.

What customers can expect from the process

Beyond the online quote tool, the site invites visitors to book a free solar consultation and to arrange a call. It also mentions a customer portal and sections for projects and reviews, indicating that installation work and customer feedback are documented on the site. The company presents its team as award-winning and emphasises what it calls seamless installations backed by insurance guarantees and industry-leading warranties.