House of Arden

Luxury home staging for sellers across the West Midlands

House of Arden is a home staging company working with property sellers, landlords, letting agents, developers and short-term rental hosts. The team, led by Maria and Sarah, furnishes and styles empty or poorly presented properties so they can be marketed as fully realised homes rather than bare rooms. The company describes its base as the West Midlands and states that it has transformed more than 500 properties in the region.

Its central argument is commercial: an empty or badly presented home stays on the market longer, draws fewer buyers and risks a price reduction. House of Arden positions staging as a way to shorten that period and to support stronger offers.

Who the service is designed for

• Homeowners selling a property: staging aimed at making buyers respond at the first viewing.
• Property developers: staging for new-build or renovated schemes, presented as show-home equivalents.
• Landlords and letting agents: presentation intended to attract quality tenants and support higher rents.
• Airbnb and holiday-let hosts: styling for listing photography, with the stated aim of more bookings and higher nightly rates.

Alongside standard home staging, the company offers an Airbnb styling-to-stay service and has a dedicated page for staging aimed at property developers.

What the staging package includes

House of Arden states that a property can be ready to market within 24 to 48 hours of the staging work. The package it describes includes professional photography and a bespoke property video, and the company claims a tenfold increase in online engagement for staged homes. Flexible payment options are also mentioned. The site presents staging as covering the furnishing and dressing of rooms, with attention to detail so that each room reads as a coherent, lived-in space.

A three-step process

The company outlines its method in three stages. It begins with a consultation visit to the property to identify what will make buyers respond to it. A tailored quote with recommendations and pricing follows. The final stage combines staging and professional photography, with the property ready to go live within 48 hours.

Portfolio and room types

The gallery on the site groups completed work by room and by scheme, including master bedrooms, living rooms, guest suites, kitchen diners, lounges, dining rooms, reception rooms, loft bedrooms and a coastal bedroom. Two themed sets are named the Botanical Suite and the Coastal Bedroom. The company also publishes case studies and a blog alongside its gallery.

Cleaning, decorating and reinstatement work

Beyond furnishing, the company reports having handled preparatory work on a property left in poor condition by a tenant: a deep clean of the whole house, arranging full repainting and organising the laying of new carpeting before the house was staged with furniture and curtains. This indicates that refurbishment coordination can form part of a project where the property requires it.

Client feedback and ratings

The site displays Google and Trustpilot marks and collects testimonials from developers, landlords and homeowners. Several describe staging an empty house into a show home, and some report outcomes such as an offer within three weeks, three offers after more than twelve months without a sale, and a sale completed eight weeks from marketing. These are individual accounts rather than verified results. The company also states that staged houses achieve three times faster sales, offers 5 to 10 percent higher and 94 percent more viewings.